2007 has probably been the year of the bilan observation, where global warming and ecological issues have emerged. We have seen Al Gore alerting the international community and wining a Nobel Prize for it, we have seen in France Nicolas Hulot and the different candidate at the presidency taking very much into consideration these issues, and we also have seen how Toyota has been able to take the first place in the car industry by providing eco-friendly cars thanks to its hybrid range.
2008 will be the year of action. We will see more and more companies like Google taking steps to reduce their pollution, we will see new profitable and fast-growing companies developing, probably customers will get more and more into consideration sustainable development products.
I personally believe that sustainable development will change deeply the way businesses are ran, how we market products and also companies' processes.
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