Tuesday, January 29, 2008

Ryanair ad drives the anger of President Sarkozy

Airline company Ryanair has used an image of French president Sarkozy and partner French Singer Carla Bruni for one of its commercials, that you can see above.

For the text translation: Ryanair for all occasions. Carla Bruni is thinking "with Ryanair, all my family can come to attend my wedding".

This last comment is referring to rumors that Carla Bruni and Nicolas Sarkozy might have or may getting married in Italy (which I can't confirm).

I totally understand president Sarkozy. Ryanair is using the president image to promote its company, but without having asked the permission. Ryanaire defense is basically that the picture does not affect private life of the couple because their love story is very mediatic.
But people still have the right to defend their private life, and it should not be touched for commercial purposes.

What is sure, it is that Ryanair has create a huge buzz, and therefore the communication campaign is a success. But however using famous people without their permissions to sell products is reprehensible.

What do you think about this story?

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