Still on vacations, but wanted to give you a quick recap of great books about marketing and/or retailing you should read.
Hence, CVS has undertaken a clear category management strategy in order to stick with their core mission. And it is expressed in their new store concept.
pic.twitter.com/kN3SOKRRjq— the Shopper Marketer (@ShoprMktg4users) July 29, 2015
Chilled pasta next to ambient pasta sauces in the aisle. pic.twitter.com/QiVWnyRyPn— the Shopper Marketer (@ShoprMktg4users) July 15, 2015