This one of the sales offer I found interesting lately I discovered in the US. And that is ingenious too. Todai is an Asian buffet restaurant here in the US. And they have developed a great offer for birthdays to attract new customers.
Who likes to spend his birthday alone? Most of the time people like to have a restaurant with family members and friends for their birthday. Therefore Todai proposes to offer the lunch or dinner to the person who has his birthday the same day. This offer is very good for the person who has his birthday the same day, but it also gives a chance to Todai to get some new customers that will come the same day, and therefore, to expand their clientele.
What do you think about this idea? Do you think it could be apply to other industries?