Wednesday, April 01, 2009

Wall Mart 2.0

Is Wall Mart an adept of web 2.0? I am currently seeking for ways to use web 2.0 for a grocery retail, and as I am prospecting some experimentations, I was wondering what Wall Mart, the king of retail, did.

I didn't find much actually. The only true web 2.0 application Wall Mart has on his website is a feature to rank products. This is kind of deceiving actually. I believe that web 2.0 tools could still be used to enhance the customer relationship management (CRM) strategy.