Christopher is an expert in customer relationship management (CRM), and is pointing out interesting things. First of all, he's discussing about how marketers approach mobile marketing.
Here are couple of great examples of mobile marketing given by the article:
Lake Tahoe’s Heavenly Mountain resort is using mobile to provide its customers research information with up-to-the-minute webcams and video from the mountain, as well as condition, traffic, and pricing information (http://www.skiheavenly.com/mobile).
Domain registrar Network Solutions created a mobile shopping guide for holiday season “Black Friday” sales (http://www.bffeed.com).
Online community giant BlogHer has created mobile pocket guides for both connection and conversation for everything from politics to parenting to personal finance (http://tinyurl.com/bhpolitics).
Mobile marketing is still new and fresh, and there is a lot to be done with it. Great article.