Saturday, April 11, 2009

Thoughts About Mobile Marketing

Work is still under progress about mobile marketing. Even though everybody is agree on the fact that marketing on mobile devices will probably one of the hottest trend in a near future, there is still room for innovation. Christopher Carfi exposes his view on the subject in this article.

Christopher is an expert in customer relationship management (CRM), and is pointing out interesting things. First of all, he's discussing about how marketers approach mobile marketing.

Here are couple of great examples of mobile marketing given by the article:
Lake Tahoe’s Heavenly Mountain resort is using mobile to provide its customers research information with up-to-the-minute webcams and video from the mountain, as well as condition, traffic, and pricing information (

Domain registrar Network Solutions created a mobile shopping guide for holiday season “Black Friday” sales (

Cable giant Comcast is using services such as Twitter, which has an inherent mobile component, to support customers using its “@comcastcares” presence (

Online community giant BlogHer has created mobile pocket guides for both connection and conversation for everything from politics to parenting to personal finance (

Mobile marketing is still new and fresh, and there is a lot to be done with it. Great article.