Facebook has just reached 200 million users. This is a symbolic barrier and shows a little bit more the fascinating growth this social media experienced. Now Facebook has for the past year reshaped first to adapt to the social media evolution (with more feeds coming from different social media platform) and secondly to attract advertisers. They have also been structuring their business departments for that matters. If Facebook is still struggling to compete with Google in terms of adword campaigns, brands express much interest in how to leverage communities.
“Learn about real or perceived problems relating to your product or customer service—and unleash the wisdom of the user,” said Geoff Ramsey, eMarketer CEO. “By looking, listening and lounging, marketers can gain valuable insights concerning online and offline campaigns.”