Have you ever thought about how global brands like Pepsi have created their logos? What are their signification. I found this pdf file on the Retail Art Blog. It shows you the work behind the creation of the new logo of Pepsi.This document shows you the whole symbolic and story about the evolution of the packages of Pepsi's bottle, or the font used. What is great, it is to see the evolution and the path the logo is taking to keep the roots of the brand, and to innovate and stay in the move.
I have already talked in this blgo about the new packaging of Tropicana, and also how the New York Times defined its icon for the Iphone. For marketers this is fascinating.
