I invite you to read this great article about how Tropicana has designed its new packaging. Let's not forget that packaging is among of the most powerful marketing tools nowadays. As the Moment of truth concept emerged thanks to Procter and Gamble, we have noticed how important it was to own an attractive packaging because customers make their decision on which product to buy about 5 seconds before handling the product.
Therefore, as TV advertising is becoming less and less profitable, packaging represents a wonderful way to get customers' awareness, and improve sales.
Also, as I have recently exposed in this blog, packaging can be used for customer relationship management purposes. Therefore, this is the perfect time to work on packaging for marketers!