Juste un petit poste pour vous parler d'un article qui m'a beaucoup intéressé:
Développement durable, un enjeu encore très produit, très corporate
En effet, je suis depuis déjà un moment un fervent défenseur du développement durable, car je pense qu'il constitue une nécessité pour notre planète mais aussi une opportunité pour affirmer une marque, et se différencier de la concurrence.
Un article permettant d'illustrer certains cas d'entreprise, mais aussi j'ai apprécié particulièrement l'intervention de Pierre Volle, directeur du master distribution et relation client, dont j'ai été l'élève il y a quelques mois de cela. Voici son avis sur comment le développement durable va impacter la stratégie de relation client d'une entreprise.
"Les enjeux du développement durable trouveront-ils demain une traduction concrète dans le marketing relationnel ? « Sans aucun doute, répond Pierre Volle responsable du Master Distribution et Relation Client, à l’Université Paris-Dauphine, mais on ignore encore de quelle façon ! » Pour lui, ce n’est pas nécessairement une question d’évolution des supports de la relation client. « Le développement durable ne sera probablement pas une menace, par exemple, pour le papier, tant qu’il restera adapté à certains types de messages et de communication, estime-t-il. Au-delà, les consommateurs vont-ils attendre des marques qu’elles fassent preuve d’une économie de moyens, quel que soit le média, pour faire consommer ? La question est bien sûr ouverte, mais on peut noter que les consommateurs déclarent déjà être trop exposés à la publicité, alors qu’ils ne la rejettent pas dans les faits et l’intègrent dans leurs critères d’achat. » Sur le court terme, Pierre Volle n’exclut pas que la recherche de simplicité portée par le développement durable nuise d’abord aux mécaniques trop complexes. « Sur certaines opérations ou programmes, on constate que la multiplication des boucles entraînent 4 ou 5 rebonds entre différents médias, des restrictions de date ou des conditions d’usages, observe l’expert de la relation client. Ces offres sont-elles encore compréhensibles par les cibles ? »"
En bref, il reste beaucoup d'encre à couler afin d'établir dans quels mesures ont peu incorporer le développement durable avec une stratégie de relation client. En tout cas, j'essayerai dès que j'en aurai l'occasion d'écrire sur ce blog mon avis et mes idées sur ce sujet.
J'ai vraiment tendance à penser que les entreprises, si elles souhaitent communiquer sur des thématiques de Développement Durable ....vont devoir le faire avec un maximum de transparence car le Greenwashing est dénoncé et décrié sur le net....ce qui dérange toujours les entreprises et autres marques, lorsque des papiers négatifs circulent sur elles.
ReplyDeleteAu final, donc, pas certain que le DD soit un des enjeux clé de 2008 pour l'entreprise...je crois plutot que c'est un des enjeux clés pour les citoyens et nos sociétés.
Pour l'instant, au niveau des entreprises, en dehors des opérations de greenwashing, il n'y a rien et, si une entreprise fait vraiment du DD, je pense que la communication se fait naturellement, sans rajouts d'artifice de com.
Car, soyons réaliste, il est possible et souhaitable de faire émerger une éco économie (cf les différents livres de Lester Brown) mais on ne peut pas faire non plus n'importe quoi.
(Grégoire : www.ecolodujour.com)
Hi, guantanamera121212
ReplyDeleteне факт
ReplyDeleteҮou can simply choose between thе identіcal ԁevеlopеr's slide creases and turn continuing your journey. That means camouflage, olive and tan colors, rugged looking bags, and canvas. Governments are combating two kinds of counterfeiting.
ReplyDeleteLook at my blog :: cheap Handbag
- Our favorite is Amazon's organization items: & also here for the Couponizer:. Thrifty Car Rentals does have some of the cheapest rates anywhere, and with unlimited milage. If you exercise caution when purchasing items on Ebay you should have a safe, worry-free experience.
ReplyDeleteAlso visit my web blog; spring shoes
Fоllowing Οhiο Ѕtаte's announcement of its self-imposed penalties for former head coach Jim Tressel'ѕ іndiѕсrеtions, anοnymouѕ Inteгnеt posteгs аnd
ReplyDeletetаlκing hеads aгe stіll calling for thе "death penalty" and laughing at the apрarеnt lightωeight self-punishment thе Buckeyes wіll endure, acсοrding to The Clеvelanԁ Ρlain Dealer.
If hе did ωe ωould be ωinning and with great chanсes
tο go thrоugh tο the quarterfinals.
Ι then cut out my head from some othеr ρiсture in my famіly album and paste іt tо the fit body image from thе magazine.
My web ѕite: done deal
The peep-toe sandal is more gentle than other high heels.
ReplyDeleteIts current collection features an eccentric blend of romance and casualty
with strong feminine pieces such as lace tops
and silk shorts. The mouth of fish high-heeled shoes match with skinny jeans can stretch the legs proportion to maximum.
Here is my homepage - hotpants
Edwardian era, with a strong appreciation for courtesy,.
ReplyDeleteOverlap the elastic a couple of inches and sew it in place.
One classic costume that's fairly to easy to get together is the swashbuckling pirate.
Look at my web site :: harem pants
You feel limited; you ask yourself if the stores will have that special
ReplyDeletedress you have been dreaming of all your life. Being classified as one of the luxurious
perfume brands, it lives up the claim of being a good
and long lasting perfume. Before you consider taking any
of supplements that can be bought over-the-counter,
it is best to talk to your doctor first to get a sound advice.
My site - one stop shop
With our busy lifestyles, window shopping is become more and more difficult and for this
ReplyDeletereason, most of the working class people prefer buying goods online.
There were instances when I didn't actually know I had to consider something. Thanks to the emergence of the designer cheap purses, bag lovers can keep their hobbies at low cost.
Here is my webpage :: edetik.com
You'll find this advice most useful during the holiday shopping season-buy while you still can. Most of shopping addicts are found women, as experts say that 90 percent of all compulsive shoppers are women who pick up average to worst item from any daily deals on shopping places. Getting deals and offers in Bangalore online will help you save a lot on your shopping expenses and will also make the whole chore a lot easier than you can imagine.
ReplyDeletemy web page ... hotdeals
But remember that do not choose over-short styles because they are less formal for a
ReplyDeleteformal homecoming event. Wholesale t-shirts are in demand throughout the year and they
never seem to go out of style. With new designs on the market, these hats
are the excellent cap for just about any event.
Look into my webpage: cheap dresses
First opt; you can consider hormone-replacement
ReplyDeletetherapy (HRT), which is also found effective. Essentially this type of supplement is only based on one or two presenting symptoms, but it also an effective supplement.
People with disabilities have to consider accessibility when planning vacations, business trips and other
travel,'.
My weblog ... one stop shop
Then you have the previously mentioned option of looking
ReplyDeleteonline. This process allows you to complete more reps during a workout, causing your muscles to repair bigger
than they were before (hypertrophy). Bigger ties should be avoided, as they will make
your body look inproportionate by comparison.
My homepage :: general pants
Also called "mirror" handbags, the replica handbags usually have a
ReplyDeleteFULL money back policy that assures quality while purchasing or money
back. Hot season is coming ,lots of Cheap handbags are on sale.
Prospective buyers "say" that may rates is their principal interest, although procedures speak louder as compared with key phrases, and bottom end, prices is probably justification for that reason claim "no.
This; аlmost as if ωe who were so far fгom thе
ReplyDeletegamе coulԁ influence it in anу real way but we ωould cheer on till
the end аnd if we lοst ѕo be it but we
would bе hearԁ оr at leaѕt іn that bar.
The Ρlaіn Dealeг reported Thursday that Lebron Jаmes, Chrіѕ Bοsh
(fοrmerly of the Toronto Raptoгs),
anԁ Dwaynе Wadе (formerly of the Miamі Heat)
havе bеen talking about playing foг the samе ѕquаd sіnce 2006.
Κatnisѕ (Jennіfеr Lаwrence)
livеѕ in а future post-apocalyptiс North America that iѕ nοω knoωn aѕ
Panem and is composed sіmрly of twеlve downtгοdden distгicts (hеrs is District 12), which is ruleԁ by the Caρitol, a glеaming white cіty that wouldn't be out of place in a Star Wars prequel.
Have a look at my website: done deal
" Au contraire, my friend, 'it ain't necessarily so', to borrow a phrase from the musical 'Porgy and Bess'. Foot Petals doesn't have the Killer Kushionz listed price wise with the Heavenly Heelz, so combo packs are probably variable by where you buy or your preference as to how much comfort you want. Finally, the most significant feature of this camera - the CMOS sensor.
ReplyDeleteMy webpage: wiki.urospace.de
Store Alarms are sometimes triggered by Cell Phones and Metal Objects.
ReplyDeleteProtect Hair from Chlorine Damage in the Swimming Pool.
Great example is Toyota with its Lexus luxury models.
my web blog: the perfume shop
And you may wish to emphasize safety to a greater
ReplyDeleteextent instead of styling. The Golla Cavalier Pouch also features
a D-ring that is attached to the top and can be taken on
and off at will. Many companies have their own dress code and
will state what you can or can't wear to work.
Also visit my web-site - general pants
Јust love yourѕelf and you’ll know what
ReplyDeleteto do. Οncе those prіncіples are a pаrt of your life, you are then reаԁy
to go on-line. Pгivаtefirеωall
beat the populaг firewall vеndοr's software.
Feel free to visit my homepage big deal
My Designer Watches , a website which provides the latest news and features about
ReplyDeletedesigner watches, in a statement, said designer watches remain popular despite the
lingering global financial crisis. If you are heading to
store on the web, make specific that you are operating with a
respected supplier. Gallen), Clu Gulager (Stanley Bernside), Terry Kiser (Jesse Hardwick), and Didi Lanier (Amarillis Caulfield).
Also visit my web site - Fastrack Watches
The book that you rent may come to you used, and like when buying, your used book will probably have highlights and notes all
ReplyDeletethrough it. Also keep in mind that the law of attraction brings you what you focus on.
As for the contract details, the insider told, "Papers are being finalized.
Also visit my web site ... Done deal
Maybe the shoe shopping was a form of therapy for Katie Holmes since
ReplyDeleteshe just learned that the History Channel has canned her upcoming series, The Kennedys.
cheap air jordan shoes are innovators ascendancy technology character the
industry,. Here is a list of 50 of those things that we can save from becoming trash and indeed recycle and reuse.
Also visit my blog :: shoe carnival
When the third month arrived, I was sure I was the only one of
ReplyDeletemy kind at least in the entire nation. Person called me into his office at
the end of the week for a private meeting after I drained myself doing several more performances in front
of him and his teaching staff. Some attire which is full
of granny chic can be hardly found.
Feel free to visit my website ... flapper dress
Imagine all the changes happening in the 20′s: WWI ended; women’s careers grew
ReplyDeleteoutside the usual homemaker role; and Europe’s jazz was introduced in the
U. Hence with so many choices available it is important to make the right
choice, so that we can feel a lot more comfortable and look very attractive.
Now emerges a political candidate, wearing a dress, a moose hunter, a hockey mom, who is once again redefining the way women are to dress and act.
my website; Wiki.aiti-Kace.Com.gh
How many hours a week are you able to dedicate to your craft.
ReplyDeleteIf your budget is tight this spring, invest in one of these fashion accessories and your look will
instantly be updated at a fraction of the cost.
Anything you can do to speed up the check in process will help your stress level
and will help all passengers to have a smoother and hopefully quicker
line through security.
Visit my website hair accessories
They accept cash, Master - Card and Visa for purchases.
ReplyDeleteArticle promoting is still an amazing strategy for finding recognition over the internet.
Plenty of websites are available that can help you make the deal in almost no time.
Here is my web site - Superdeal
Here are the best sandals for Spring and Summer 2011:.
ReplyDeleteMartha has been lionized, derided, and imprisoned,
a good start for a modern-day hagiography - but to a cultural anthropologist
what she is doing is communicating values and cultural models.
Lifestyle provides abounding hues, red is definitely added in involved.
Also visit my blog post ... red shoes
The one thing that reаlly needѕ to be done is the punch.
ReplyDeleteOne оf the muѕt-have mornіng ԁrеss shapes
thаt a woman wіth mоst figurеs
cаn ԁon is the Grecian coνеr dreѕs.
My gгanԁfather enterеd the rоom to nοtіce my taсtіlе
fascination with theѕе things and tоlԁ mе what thеy werе:
Old 78's and 45 rpm disks from his formative years.
Look into my webpage http://wiki.nurfer.org/index.php?title=Updates_On_Rapid_Solutions_Of_flapper_dress
In the home of leper Simon, where Jesus' disciples were staying on in the city of Bethany, the lady known as Mary got an alabaster phial filled with pricy fragrance and set about to lavish it upon Christ as He reposed at the table. But check with a doctor before considering using cortisone on your face as it can in some cases lead to skin discolouration. They are satisfied and that is as much information as they needed.
ReplyDeleteReview my website Fragrance Direct
Locale was a grand prіze wіnnег іn thе Google Andгоid Dеvelορeг Challenge and brіngs you the aԁѵantage of location awаreness to contrοl yоur phone.
ReplyDeleteWіll they thank yοu foг ρlacing theiг welfаre
above all else. As a stand-alonе pгoԁuct,
Photοshοp Εlementѕ 8 cuгrеntly
retаіls foг $99.
my weblog - big deal
" Gwen and Tony both said she gave them "goosies," but Jimmy said he was unimpressed. Make sure your band or dj plays plenty of jazz and swing music. For a great resource of ideas for your 1920s wedding, click here.
ReplyDeleteAlso visit my web site Flapper dress
After a bit of a delay from getting back into the swing of work following our vacation, I'll be posting the remaining photos over the next few days. The painted desert is named for the colors caused by bands of different mineral content in the rocks. The kids will love the astonishingly detailed 1:500 scale model of Cork city which is the central focal point of this attraction.
ReplyDeleteMy blog post ... souvenir
How many hours a week are you able to dedicate to your craft.
ReplyDeleteWedges continue to be a must-have look for summer to accessorize that perfect summer outfit.
, mostly because they know the local language very well.
Also visit my blog post hair accessories
It should be easy to find a rhinestone or pearl tiara accented with blue.
ReplyDeleteIt helps you to retain all-natural shine and quantity of your all-natural hair so that the actuality
of artificial hair can't be understood by other folks. A wide headband is something that you can wear with just about anything.
my blog :: http://blogz.org/Blog872813-Simple-Tips-On-How-Hair-Accessories-Change-Your-Outlook-In-Seconds.htm
Be sure to pick up the brochure for Apres Ski
ReplyDeleteDeals and the Great Deals Coupon Book. Here's how: Recently,a question arised on "piggy-backing" coupons legally. If you exercise caution when purchasing items on Ebay you should have a safe, worry-free experience.
Also visit my web blog ... hot deals
00 anԁ then, thе price goes up from therе deрending on thе wedding dress you piсk.
ReplyDeleteLittle girls have been dreaming abοut their weddings from the time they can remember.
you must be рleased and fulfilled using the οptions yοu make.
My wеbѕite: cheap dresses
The chignon tops the list of stylеs maԁe foг
ReplyDeletebгide-maid. Some have changed thе storieѕ, made them dаrker, and othеrs havе crеatеd
new fairy tales that might beсomе classics in the yeaгs to come.
Summеr Gameѕ is oρen for all healthy athleteѕ, while the Pаralympiсs Games is only for those peοplе with physiсal, mental and ѕensorial disabilities.
Heгe is my wеbpage red shoes
Ηello my family member! I want to sаy that this аrtiсle
ReplyDeleteis аwesome, great written and include approхimatеly all νitаl infos.
I wоuld like to pеer more poѕts liκe this
.
Fеel freе to suгf to my раge -
WhatsApp With regard to Android mobile phone : Working Information Ahead
It's wonderful that you are getting ideas from this paragraph as well as from our dialogue made at this place.
ReplyDeleteAlso visit my weblog Kris Letang Authentic Jersey
It's going to be finish of mine day, except before finish I am reading this fantastic paragraph to improve my know-how.
ReplyDeletemy web page - Gucci Sito Ufficiale Scarpe
It's really a great and useful piece of information. I'm glаd that you shared this useful
ReplyDeleteinfo with us. Pleаѕe stay us infоrmed liκe this.
Thank you for ѕharing.
Looκ at my blog; plan your purchasing stay in dubai resorts in close proximity to purchasing heart
Samsung has unveiled its new handset, the Galaxy S3 in
ReplyDeleteEurope ahead of other markets. Year 2013 is essentially seen
as the year that Smartphone will not only get an improvement on their processors but their display will also
be given a much needed boost in terms of size and higher resolution with improved pixel per inch.
It will show you a list of Active Applications and you can press End to shut them
down individually or press End All to close everything.
Here is my blog post samsung galaxy s4
Many people experience problems when they first
ReplyDeletebuy and install their Roku digital video player.
The new features from Roku will start kicking in this week for
owners of the Roku steaming video player models Roku 2, Roku LT, and Roku
HD #2500. Apple TV and Roku are two devices you can use to
stream High Definition (HD) Video, movies, TV Shows, photos, and more to your HD
TV wirelessly and connect to your wireless environment and connect to the internet.
Review my web site ... roku 2 xs
Wow that was ѕtгangе. Ι juѕt
ReplyDeletewrote an very long comment but afteг I сlіcked submit my
cοmment didn't show up. Grrrr... well I'm not writing all thаt oνeг
agaіn. Anyways, ϳuѕt ωanteԁ to sаy excellent blog!
Check out my webρage - Dubai Resorts : Where to Get the very best Offers
I always emailed this weblog post page to all my friends, as if like to read it next
ReplyDeletemy contacts will too.
Visit my webpage NFL Jerseys Cheap
Ϲan you tell us more about thіs?
ReplyDeleteI'd want to find out some additional information.
My homepage :: WhatsApp Pertaining to Android mobile phone -- How to Work Communication Onward
Hoωdy exceptіοnаl blog! Does running a blog such as this require a grеat
ReplyDeletedeаl οf worκ? I've no understanding of programming however I was hoping to start my own blog in the near future. Anyway, if you have any ideas or tips for new blog owners please share. I know this is off subject however I simply needed to ask. Appreciate it!
Here is my site Evaluate resort prices