Advice to marketers: Keep it simple

I was reading Seth Godin's blog, and an article called "Start with a classified". He explains that you should keep your ad as short as possible, as if you were writing a classified where every words will cost you. The idea is to simplify your idea as much as possible to make it easy to deliver, and to understand.

I wanted to speak about that because I believe that one of the main quality a marketer should have is to keep it simple. Trust me, this is very challenging. When you have the occasion to speak with an audience, you want to make the best out of your time, and spread the most information you can. This is human. Also, when you have a limited marketing budget, you think that it is important to jump on every opportunities to say what you want to your customers.

But the fact is that by doing so, you confuse your listener, by providing too many information that he can retain, or that he wants to have. Your ad loose all interactivity, which is important as you want people to read your ad.

A good market should be able to focus on the main information, the information that will trigger the sale, and expose it in the simplest way, thanks to a picture, a slogan, an idea.

So my main advice is Keep it simple.

"Make everything as simple as possible, but not simpler." (Albert Einstein)

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