The video games market is expanding at a very fast pace. Actually, this is the hypest entertaining market nowadays. What is great about video games is that it is very hard to counterfake, which limits the possibilities of illegal copies.
Emarketer published some good charts about how adults now love video games.
We can see that video games customers are a very heterogeneous population, with all type of social classes and ages. Actually, I believe that we can give a lot of credits to Nintendo for having expand the video games interest to the older and newer generation.
Maybe this is a good sign that with the lower interest for television and the segmentation of the media consumption, video games might rise as the next mass media! Who knows? Thus it confirms the reason why a lot of advertisers are willing to get some advertising spots in the most prestigious video games.
Here is an example from one of the master of marketing, Barrack Obama, that proved during the campaign his excellence in using new media to get exposure.
In matters of fact, this chart shows well that while households are looking after their spending budgets, video games seem to be less likely to experience budget cuts than other categories. If people are not going out anymore due to the recession, video games might gain marketshares upon other entertainment possibilities.