Sears has recently launched its M-commerce site, in order to enhance its customer experience and thus its customers' satisfaction."In our continued effort to innovate and serve our customers as they adopt new technologies, Sears2go makes it easier than ever to cut out holiday shopping hassles and shop from the convenience of your mobile phone, says Ravi Acharya, director of e-commerce. More and more customers are using their mobile phones to shop online and Sears2go is completely geared for mobile devices with an emphasis on speed, usability and security."
"In our continued effort to innovate and serve our customers as they adopt new technologies, Sears2go makes it easier than ever to cut out holiday shopping hassles and shop from the convenience of your mobile phone, says Ravi Acharya, director of e-commerce. More and more customers are using their mobile phones to shop online and Sears2go is completely geared for mobile devices with an emphasis on speed, usability and security."This is a concerte examle of a traditional retailer using new technologies, especially mobile technologies, to enhance its customer experience, and get a competitive advantage which will ensure its customer loyalty. In term of customer relationship management, m-commerce has a great potential, and some great companies start using it.
