Sunday, December 21, 2008

Buzz Marketing: Ikea To Make Cars In Kit

Do you know about Ikea? Ikea is one of the world leading retailer in furnitures and home supplies. Actually, I am asking this question because there are very few Ikeas in the US, even though there is one in Palo Alto, California, and one nearby New York that I have visited and that experience much success.

Ikea has based its success on its ability to lower furniture prices. Indeed, they sell their products in kit, with a very well explained notice. Therefore, the customer don't need to pay for the manutention, as they will do it by themselves.

French master of marketing and customer relationship genious Henri Kaufman discovered a new buzz marketing campaign designed by Ikea.

Ikea is selling cars in kit.

I think this is a very good idea, because it vehicles the principle of Ikea: Get your product in kit, and do it yourself, in order to lower the cost. Ikea has always been very ingenious with its communication for a retailer. What do you think about it? Would you buy your car in kit like this one?


This Ikea commercial you could see in France, which I have already talked about in my blog