Friday, January 30, 2015

What You See Is What You Get by Grégoire Kaufman

Another post not directly linked with CRM, marketing and/or retail. However, it is about a book written by a high level retail executive Grégoire Kaufman, currently chief of sales and marketing operations of Carrefour Italy.

Grégoire is a very creative photographer, and has released a new book: What You See Is What You Get
Its first book had a pretty high exposition: Retail is Art. This new piece is less about retail (even though there is a section about it), but more about pictures, art, and the way we perceive things.

It is composed by different quotes, photos and other pictures, which allow us to question ourselves on the way we perceive things. The book is rich by its diversity: Diversity in the countries where the photos have been taken from, in the type of art used (classical litterature, cartoon, everyday life situations...), in the topics treated.

Funny, meaningful, audacious, I highly recommend you to have a look at this book.