Amazon Allows Its Customers To Negociate Prices

What I love about Amazon, it is its ability to innovate. According to an article I found on a French website, Amazon is going to launch a new feature allowing its customers to negociate the price it will find on the website. This will be a bilateral negociation, between the merchant and the customer. 

In this way, customers are taking a new step in its empowerment over the merchant.