A lot of people favorited my Tweet not too long ago about America's Most Inspiring Companies. Indeed, whereas most of the people may believe that Tech companies or big brands (which actually lead the board of the most known brands in the world) like Coca Cola are not at the top. Except for n°1 Tesla, the electric car manufacturer, the to 5 is constituted by only retailers:
2- Trader Joe's
4- Tom's Shoes
What does that show? To me, that shows retailers as they are close to customers and hence to people, they tend to be more appreciate than other brands. That shows out the proximity one retailer may have, especially brick&mortar ones.