Tuesday, January 20, 2015

Carrefour's Pop up Drive Case Study

It has been a while I wanted to share with you infos about the pop up drive Carrefour has made at Knokke last summer. As you may know I love pop up stores and this new trend in retailing where the point of sales moves to go where the customers are. Carrefour hence opened a pop up stores for the summer vacations in Belgium.

The idea is simple: Propose a store where the tourists are, and propose to them some innovative way to order and to be delivered. They received up to 50 orders a day.