Friday, July 24, 2009 : A Mix between Web 2.0 and VRM

Vendor Relationship Management (VRM) is probably one of my favorite topic when approaching the future of customer relationship management (CRM).
New social media capabilities enable customers to interract like never before with companies, and hence somehow to inverse the relationship with them. is a pretty cool new website, that proposes you to (guess what) share your discount! You have the ability to provide a discount because of your job or network, you could help other people to use it, and eventually make a benefit out of it.
I am always thrilled when I find ingenious new discount concepts, and this one is pretty innovative. You are leveraging your community to get discount, and that is pretty powerful. How many times did you think about this friend that works for a car manufacturer and get great discounts on new cars?

Now I believe the biggest challenge of the website is to create the community which will allow users to share discounts. But I believe this is a great service, with a great future ahead.
And you, what do you think about it?