Of course, early adopters and technology savvy people use it and this is a great marketing segment. But I found this very interesting article on how to use mobile marketing in an overal marketing mix.
This article exposes many different examples on uses of mobile marketing, and by very different kind of actors:
- Audi in the car business, with its succesful campaign which reached 3.5 million downloads. for the Audi A4 Driving Challenge game.
- A Mexican Beer producer I have never heard of before, called Pacifico which introduced a rooster alarm clock app that crows.
- Even Kraft in the food business launched an app on Ipone: