Customers has been using for years now interactive media, especially the Internet. New social media like Facebook or Youtube, ambition to connect users with people they like. This is the future of entertainment. User are taking the power over big media corporation.
But social media is not the only medium that propose to people a high interaction level.
This is the evidence people have changed they want to take part into the action. That is the main reason why we have seen the video game industry emerges as one of the most important entertaining kind nowadays.
Indeed as piracy is contaminating traditional artistic contain (video and music), video games are harder to pirate, but also provides a higer merging rate.
the average game player spent more that 38 dollars, on average, every month on "all types of gaming content" in the 3 months leading up to March this year. The report indicated that consumers spent approximately $160 in total per person, on a monthly basis, the majority of which being spend on TV (cable and/or satellite) as well as Internet access. Still, it is about 25 per cent of U.S. consumer monthly entertainment spending that has been snapped up by video gaming.
The video game industry explosion is a simple example of customers willing to take control over content, and to interact.