Thursday, April 09, 2015

Zoomdle: The Application That Sells

Mobile commerce is one of the hypest topic in the retail and marketing industry right now. Indeed, smartphones offer a high technological potential to sell products and to become the premium medium for customized advertizing and customer interractions.

Zoomdle is a French applications that recognize clothing apparels pictures, in magazines and catalogs for example, and then propose you to buy them online.

It has been a while that marketers were looming on such an application, and now it seems to exist. At the moment, Zoomdle already proposes over 15 000 products (it is about the product range a hypermart proposes) from 350 different brands. The application has been downloaded 50 000 times

Hence, Zoomdle is the perfect way to match print documents and mobile. It is obviously a great tool for multi channel retailing, and to propose extra services to your clientele.