Wednesday, February 24, 2010

Barnes and Noble : 10% Of Sales Coming From The Internet

Internet is becoming more and more strategic for traditional retailers. Hence, during the crisis we are experiencing, most of the sales growth is coming from online activities, as ecommerce is still growing while retails are impacted by the economical downturn.

Barnes and Noble’s Internet activities count now for 10% of the whole sales. Online sales have been boosted by the release of its electronic book “NOOk”, a Kindel-like handset. It seems that this electronic book seems to be a promising market as great companies are launching their versions.

This article simply shows out once more that Internet is a very important tool for traditional retailers which are seeking for growth, in mature and highly competed markets.