Wednesday, February 09, 2011

Ipad Success Story : Disney Delivered 1 Million Book Apps

A lot of hope is based on the Ipad format, in order to give a lift to newspapers and books
sales. The Ipad has all the features required to improve a lot reader experience.

And some companies already seem to take advantage of it. Disney recently announced it
sold 1 million book apps on Ipad, Iphone and Ipod Touch. Disney have 9 book applications
available on the Apple’s App Store, and all of them have been in the top 10 of paid book apps
since the Ipad was released in April 2010.

You may click here to get further information.

It isinteresting to see success on the Ipad. It seems that what brought success to Disney’s
book is that it fully used the potential of Ipad: "This app was such a delightful surprise, full
of color, audio, songs and movie clips! It's easy to follow with a great voice that reads to you,
easy to flip pages, and a true delight that really engages the reader and keeps you entertained.
There are lots of little extras, including coloring pages and songs with lyrics to read-a-long,
and you can touch some of the pictures on the page to get an audio clip from the movie.”

What do you think about it?