Mobile handhelds are becoming the center of a new hype. Smartphones sales are skyrocketing, new technologies allow the mass market to use the Internet at a high speed, and no one can possibly doubt mobile will be the next trend to watch.
- To be informed: Read articles on the web, download some newspapers applications
- Useful applications: Find a restaurant nearby, consult a bank account, prepare a shopping list.
- To have Fun: all the video games which exist now.
"A new study by UK-based smart buying clubGlamoo suggests that 44% of Brits will use their mobile phone to buy and send gifts this Christmas.
Sampling 4000 people, the survey found that a third of respondents would use their daily commute to complete a shop for goods and services on their mobile, whilst 42% said they would take advantage of being a passenger in the car to complete their shop."
What is interesting to see is the advantage mobile commerce would deliver: Being able to order in any situation, which is not yet the case of the Internet. But I believe that the main challenge for mobile commerce will be to provide a nice interface which will help the customer to find the products he wants with ease.
What do you think about it?