Monday, February 07, 2011

Foursquare Educates Brands

When you have such an innovating product as Foursquare, it is obvious that you will need a strong evangelist effort to make in order to convince brands to use it. Personnaly, I can clearly see the interest of Foursquare, especially to boost in store foot traffic. But for marketing and customer relationship managers who might not be as much into new technologies, Foursquare’s success may remain an unanswered question.

Foursquare has released a new business section on its website. Its goal is to explain how Foursquare uses and how brands may use it, with detailed examples.

I invite you to visit it here.

From registering your point of sales, to creating badges and following people, everything is explained.

I find the section very interesting, clearly understandable. The only thing I regret is that they could have added up a forum for people to ask questions.

What do you think about it?