Friday, February 25, 2011

Foursquare For Retailers: Managing The Last Mile

I am a Foursquare evangelist. I love the service and I can clearly envision what kind of usage people might have, and what interest companies might have.
I read a very interesting article about Foursquare, and how it could potentially influence shoppers.

The idea is that Foursquare is the best tool to trigger the decision of a shopper to come into a store. Foursquare has a lot of feature which helps customers making a decision:

  • Of course discounts
  • Tips and to-dos

Mobile is the only device that has ever been empowered to do so. This is the reason why it is very interesting to see the rise of Foursquare, and to see how it will work. Also, what would be very interesting would be to get data from Foursquare. I don’t know if the company has a lot of them, but it would be very interesting for a company to know how the check in process happen, and also the search approach of customers while checking in.

What do you think about it?