Monday, December 13, 2010

Foursquare Growing As Fast As Twitter: A Good Sign For Geolocalization?

Foursquare is to me the main trend to watch on the Internet right now. As Twitter is starting to harvest revenues from its fast growing community, Foursquare remains its in early age.

Even though Foursquare and its competitor Gowalla are only used by 4% of the online population, they have a bright future ahead of them. Here are some of the main reasons:
  • People got used to use social media, and Foursquare and Gowalla remains social media, even thought they are geolocalized based.
  • More and more people are adopting smartphones, and mobile Internet. The more people will have those kind of devices, the more they will use them for geolocalization.
  • Businesses will start more and more to use those services to advertise, which will bring more interest, with discounts and vouchers.
It may sound not a lot 4%, but let's think about it: Did Geolocalization exist just a year ago?

Pew also says 7% of adults that go online with their phones used geosocial services and 8% of adults aged 18-29 use these services, more than any other group.

Further, Pew reports that a two years after Twitter launched it only had 6% of the population using it. This suggests Foursquare (and Gowalla, to a lesser extent) are growing just as fast as Twitter did in its early going.

This is the reason why you should as a business or a marketing director pay attention to those services, because we are at the beginning of what is going to be huge. I also believe that for advertizing purposes, geolocalization may provide better results than Twitter, especially for retailers, which can generate traffic in stores, and have a clear return on investment out of their campaign.

Not that many company have tested Foursquare and Gowalla, but I believe all the ones I know have experienced success.

What do you think about it?