I think this is a great commercial, because you have all the good ingredients:
- The whole website shaking expresses well the advantages of the Wii and the sensation you could get with the game
- The ad is broadcasted on one of the hypest online video community service, youtube. It helps the word of mouth to spread out
- The blogosphere has responded favorably to the campaign by communicating on it.
PS: @Henri, thank you for your blog post where you talk about this campaign.