Thursday, October 16, 2008

Warioland on WII and Youtube: a Great Buzz Marketing Campaign

Warioland Wii buzz marketingHave you seen the commercial on Youtube for the Wii version of Warioland? It has already been watched 3.57 million times on Youtube.

I think this is a great commercial, because you have all the good ingredients:
  • The whole website shaking expresses well the advantages of the Wii and the sensation you could get with the game
  • The ad is broadcasted on one of the hypest online video community service, youtube. It helps the word of mouth to spread out
  • The blogosphere has responded favorably to the campaign by communicating on it.
What do you think about the ad?

PS: @Henri, thank you for your blog post where you talk about this campaign.
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