Saturday, October 11, 2008

Edgar Dales' Cone Of Experience

Here is a very interesting work of Edgar Dales, best known as the Dales' Cone Of Experience. It explains how people remember information. It also shows out that when people are involved, meaning that they say as they do a thing, they keep the information better.

This is actually why web 2.0 and online communities fascinate marketers, by their ability to have people acting and spreading the information around about a product or a brand.