Write the Winning Resume

writing a resume is like editing an advertisement: You are looking for selling a product, which is yourself. So who would be a better coach than one of the best French Marketer? Henri Kaufman proposes in this video 7 bullets to edit your resume, and to outstand the competition. As you have probably notice, most of the concepts introduced here are marketing concepts, which shows well the correlation between the two activities.

Here is the 7 keys:

1. Sell yourself: As a marketer or a sales man, you need to sell yourself.
2. Work on the tagline :You need to focus on the benefit you can provide to the employer. In one line, as a commercial tagline, you need to explain why you are better and different from the other candidates.
3. Keep it light: Avoid long descriptions, keep it simple and strong, focus on the missions you undertook. The less you say, the better (this is a key concept in marketing).
   
4. Select the picture: This is more for a French resume, because I don't think you should have a picture for your US one. Anyway, spend time finding the right picture. Don't be affraid of black& white. If other candidates use color, you should consider black & white to be different.
5. Play with the Timeline : Organize your experiences through a timeline, starting with the latest one and finishing by the oldest one.
6. Use the brand power : Of course, you must name the companies you worked for. But you should go on the Internet and to ad the logo of these companies. You leverage the brand equity to sell yourself.
7. Initiate conversation. If you presented well your hobbies, it should allow you to start a conversation. Therefore, you need to find a way to present your hobby in order to stimulate the curiosity of the hiring manager. It will drive the will of the manager to speak with you.
   

For French Speakers, check the video, which will give you further information.

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