Hybrids sales take advantage of current Oil prices

The car industry has been hit hard by the current rise of gas prices. In 2007 car sales has decrease by 3% compared to 2006. But some companies take advantage of the crisis as always.
If Macy's and other Nordstorm have noticed a drop in their sales since the US economy slowed down its pace, companies like Ross have increase their revenue by proposing discount products.

This is the same in the car industry. Gas prices has impacted the decision making process of US drivers, and the MPG (miles per gallon) is nowadays a key factor of decision. Hybrids models' sales have rocketed +38% compared to 2006!

Here is a little table to illustrate how much you could save thanks to a hybrid

	Hybrid	Non Hybrid
MPG	34	25
$/Year	$1,544	$2,100
Savings/year	+556	-556

So what is the lesson?

• Some companies know how to find opportunities while its competitors suffer.
• In order to convert the mass to ecological products, we should focus on other aspects than "you'll help the planet". It could be better quality, saving money, or getting tax credits for example.

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