I recently blogged about the use of Twitter for business purposes. And I saw that this practice has developped a lot. A lot of companies use Twitter to spread their promotional content to people that did not really request it. I think this is wrong, and it is a real permissive marketing technique. The brand tries to get inside the personal sphere of friends of an individual. This is something that can't work.
However, I think we can imagine the use of Twitter some other ways for businesses. You can provide information, content, or even converse with clients thanks to this service.
Here are some uses that came through my mind quickly:
Product Information: We can imagine using Twitter to inform people that bought for example a concert ticket about the event. You could be informed if there is a problem with the transportation, if the band will be late, you could ask if you can bring some drinks, etc...
Added Value through content: We can think that customers of a brand could get some valuable information through Twitter. For example, trader.com could use it as a pipeline with inside information about stocks.
Customer Service: We can imagine a new type of customer service platform with Twitter. This would be some new forums that people would use to solve some technical problems for example. Also, if you have to repair your car, we can imagine that you will know in "almost real time" how the reparation advances.
All of these examples also imply you to have a team that will manage the content and the conversation with the users.
Do you have other ones? Feel free to leave some comments, and see how a business could potentially use Twitter.
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