As Steve Jobs explained, this is a totally new way to experience media. And consumers are still figuring out the best way to make the best out of the device. Now Ipad allows companies to create their own applications. It will be very interesting to see how you can create your own application as a company to make the best out of the device.
Of course the Ipad is not a mass market product yet, and might never become, but it might be a great marketing tool to establish a strong customer relationship management program. Hence, if you are Air France, Louis Vuitton, Nespresso or other premium brands, you might find a way to develop great apps.
Do you have any ideas of apps a brand could develop? Do you ave examples?
