VRM: When Customers Control The Relationship

I have wrote a lot on this blog about Vendor Relationship Management (VRM). This topic fascinating me. Because it goes beyond the marketing one to one concept. Already, while this One to One concept came up, the idea was that brands were not controlling the relationship as they used to, as markets were maturing and customers were becoming more and more difficult to reach.

But VRM is the idea that customers will be the ones that dictates when you will be able to access them. CRM mag has recently published an article about VRM.

Actually, Twitter and sales uses of Twitter reflects VRM: The customer follows and speak to the brand in order to get information about a product, and finally buys it. very interesting topic.