This is a question I have seen recently on another blog I don't recall. Hence, Facebook is now the 2nd most popular website in the world after Google, and yet no one actually talks about potential lead generation thanks to FB.
Facebook drains millions of people everyday on its website, and of course it proposes an adertising program which could help you generate traffic. As a matter of fact, about a year ago, a friend of mine made a try, and has been surprisingly happy about the number of people who saw the ad. Now, it was very limited in terms of return on investment.
In a near future Facebook aspires to become the center of someone's'internet activity and therefore, it will be more and more prohiminent in the internet traffic generation.
I believe it is a very important tool to generate traffic, even though it is not used at its full potential yet.
And you, what do you think about it?
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