Social Media Users Tend To Be More Loyal

Social media place customers in the center of the attention. This interesting study social media users are 83% more likely to be loyal customers.

• 20% of shoppers coming to the e-commerce site from one of the retailer`s social presences, including those on Ravelry and Flickr as well as its own blog, buy merchandise.
• Social media users are 83% more likely to be very loyal to the brand compared with those shoppers who don`t use social media.

It shows up the link between the use of social media and customer experience, that drives to purchase. Social media proves it is a customer relationship management (CRM) tool. Examples and case studies of social media used to enhance both customer service and experience are springing up. The time is now to take action.