Friday, June 19, 2009
Dell Generating Millions With Twitter
Nobody has been able to make money with Twitter yet? Well, apparently, computer constructor Dell seems to have found out a way to make its Twittering activities profitable.
According to a fresh Guardian article, Dell estimates it generated $3 millions thanks to its Twitter accounts.
"We're also seeing that it's driving interest in new product as well. We're seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we're actually eclipsed $3 million in overall sales."
We need to be objective, these $3 million is nothing compared to Dell's overall sales of $12bn in the last three months. However, it shows out that Twitter could be a profitable activity. What would be interesting is to evaluate the return on investment Dell got, taking into considering the money spend and the staff set up for such a community management action.
I believe this has been very profitable