Wednesday, May 20, 2009

Retailers Using Internet During Crisis

The good thing about crisis is that most of the time, it forces company to find innovative way to keep good sales figure. It seems that most of US retailers are trying to make the best of Internet in order to battle during the economical downturn. Recently, I have posted an article on how Wall Mart was using the Internet in its strategy. Now a new article explains how retailers are considering Internet as a key way to maximize their sales during the crisis.

If traditional retailers have fought against the Internet at the beginning, they have understood how important a multi channel strategy was important to reach the customers.

Here are some online techniques illustrating this article, of retailers using the Internet:
As you can see, there are multiple ways to think about how to use the Internet to trigger sales both on and off line.