Do you want to know who produced your Cardigan?

This sheep is Clara, and might have produced your last sweat shirt of Gap.

Customer relationship is about the customer establishing a relationship with a company. It is important for the company to be transparent, to let the customer know about it in order to have a relationship. How can you have a relationship with someone you don't know?

I found this dutch company, flocks, that produces wool products, such as cardigans or scarfs.
What is great about this company, is that it discovered to produce a cardigan you need an amount of wool equal to a whole sheep can have. Therefore, on each of the cardigans you would buy of Flocks, you will find a picture of the sheep that produced it.

What I like about the idea is that it shows who actually produced the product. It establish in my opinion a sentimental relationship with the product, as you know out of which sheep it has been made.

I find the concept very innovative. What about you?