I read last year an article I found on Twitter about how the impact of Black Friday was slowing down in the US. According to the article, 19 percent of Americans report that they’ve already spent between $100 and $500 on holiday shopping—having started as early as September—and 18 percent of consumers now believe the best holiday deals happen before Thanksgiving. (They’re right, too. An analysis of 4,500 retail websites by Adobe Systems shows the best sales now hit the Monday before Thanksgiving.)
But I believe that this change in consumer habits is a good thing for retailers. Indeed, it is never good to concentrate too many sales on such a short period. Also, promotions are great to generate traffic, boost sales, and get marketshares, but as everyone concentrates their effort on the same date, a lower promotional pressure may allow retailers to improve profitability.
Anyway, Black Friday will still remain one of the top date for retailers, and an important event not to miss.