tag:blogger.com,1999:blog-156474492024-03-06T02:04:52.146+01:00CRM, Retail, Marketing Strategy and BeyondNicolas Schriveri don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comBlogger1600125tag:blogger.com,1999:blog-15647449.post-81693783850743207662016-08-30T23:31:00.002+02:002016-08-30T23:31:26.878+02:00The Time Has Come<div dir="ltr" style="text-align: left;" trbidi="on">
Dear friends,<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
I have been writing this blog for over 10 years now. It has been a great journey. It allowed me to discuss with you about the news and the new trends of retailing, customer relationship management, marketing. I met very interesting people, helped a bunch of students to understand better this world or to have ideas for their thesis. It also gave me great knowledge of this industry.</div>
<div>
<br /></div>
<div>
But the world has changed fast in 10 years. The student starving for knowledge has become a retail expert. What used to be the best way to communicate on line (blogging) is probably the dinosaur of all of them, due to the growth of social media. A lot of my friends were still wondering how come I was still blogging in 2016... </div>
<div>
<br /></div>
<div>
Furthermore, I will have in the short & mid term new exciting projects to undertake. </div>
<div>
<br /></div>
<div>
The time has come. The time has come, as I had been this young blogger to face new opportunities and challenges. And when I see the landscape of previous master bloggers like Loic Lemeur, Henri Kaufman, Pierre Philippe Cormeraie or even Robert Scoble among others, I can clearly see that there is a bright future at developing new activities, and new ways to connect.</div>
<div>
<br /></div>
<div>
This is the reason why I have decided to stop blogging. Of course, I will still keep track of what is going on in the world, and still curious about about the future.</div>
<div>
<br /></div>
<div>
Best regards, and thank you for your support.</div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-19581748186117243802016-07-22T09:32:00.001+02:002016-07-22T09:32:25.524+02:00Orange Big Data Geolocation Solution To Help Better Understand Transportation Habits<div dir="ltr" style="text-align: left;" trbidi="on">
This is a news I heard on the radio during my vacations this summer. Orange, and other cell phone companies propose big data solutions based on the geolocation information of their customers. How does it work? As the cell phone provider has information on where a specific customers is thanks to its connection to the network, it can therefore provide information on how many people are located at a specific point. <script src="https://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
This information can be very valuable, for example to better understand the rush hour period of a store, or for example in leisure places, where traffic may vary a lot depending on the period of the year, or of the day. </div>
<div>
<br /></div>
<div>
By leveraging those information, companies can make yield management decisions, and therefore improve their operational efficiency: setting up the best employee schedule to meet customer's expectations, understanding better how customers get to your store and so on.</div>
<div>
<br /></div>
<div>
I believe this technology could probably be very benefitial for the retail business, especially for the real estate & mall business, and will have a bright future in the next few years.</div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-27933775338981949392016-07-08T10:16:00.000+02:002016-07-08T10:16:00.960+02:00Category Management: Comment Leclerc construit son nouveau concept jouet<div dir="ltr" style="text-align: left;" trbidi="on">
Leclerc développe de plus en plus de concept de point de vente sur différents marché afin d'alimenter ses galeries marchandes. L'un des concepts les plus médiatisé est bien sûr la parapharmacie, mais également les centres culturels.<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
Il en existe d'autres, notament l'optique ou bien 1 heure pour soi pour la partie cosmétique. L'idée? D'être capable de pouvoir continuer à baisser les prix, et alimenter les centres commerciaux afin d'augmenter leurs attractivités. L'un des dernier concept, qui à date n'a pas encore vu le jour, est le concept jouet. </div>
<div>
<br /></div>
<div>
L'idée est assez étrange. En effet, il existe des spécificités qui rendent la tâche difficile:</div>
<div>
<ul style="text-align: left;">
<li>La saisonnalité du produit, qui se vend en grande majorité pendant une période de 2 mois en fin d'année.</li>
<li>Le fait que les distributeurs experts de ces marchés (notamment Toy's R Us), sont habitués a travaillé sur des surfaces relativement grande, dépassant souvent les 2000 m2, ce qui rend donc difficile le déploiement dans un maximum de centres E. Leclerc.</li>
<li>Par ailleurs, le marché est ultra concurrentiel, notamment avec un fort poid du chiffre d'affaires réalisé sur Internet.</li>
</ul>
<div>
Les spécificités révélées par LSA sur le concept:</div>
</div>
<div>
<ul style="text-align: left;">
<li>Surface moyenne de 700 m2, donc bien plus petite que Toy's R Us.</li>
<li>Objectif prévu en 2020: 50 magasins (environ 10% du parc de Centre Leclerc)</li>
</ul>
<div>
<br /></div>
</div>
<div>
Le marché de la distribution de jouet est très intéressant d'un point de vue de category management. En effet, Toy's R Us est souvent considéré comme le prototype de ce qu'on appelle un category killer, c'est à dire une enseigne qu'il est difficile de concurrencer pour un généraliste:</div>
<div>
<ul style="text-align: left;">
<li>Large choix</li>
<li>Conseil/service présent</li>
<li>Prix ultra compétitifs</li>
<li>Théâtralisation, réel savoir faire</li>
</ul>
<div>
<br /></div>
</div>
<div>
Mais d'un point de vue category management, je souhaitais mettre en avant la démarche catégorielle de Leclerc jouet. En effet, l'idée en category management est de pouvoir mieux répondre aux attentes consommateurs en réfléchissant comme lui.</div>
<div>
<br /></div>
<div>
Leclerc a défini différents univers en fonction des besoins/attentes consommateurs, et je trouve cela très réussi:</div>
<div>
<ul style="text-align: left;">
<li>Je joue/je gagne</li>
<li>Je suis un héro</li>
<li>Je fais comme les grands</li>
<li>Je suis une princesse</li>
<li>Je suis un artiste</li>
<li>Je joue en plein air</li>
<li>Je m'éveille</li>
</ul>
<div>
<br /></div>
</div>
<div>
Je trouve la segmentation claire et très bien réussie de ce qu'on voit sur le plan. Ce sera certainement un concept à aller visité d'urgence.</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIYIzYT_PlxZIK6Ei82yI8jOtvP0SP2RraLUP-8NyUqmPRojdAB6f-cob01HiQjWxLpJN41_GRoMumpLjH1raFBeYB9D31hx6xl19cqe23fVLdj7cXZjTZ-bvuwqhYSRh7DBMC/s1600/LECLERC+JOUET.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIYIzYT_PlxZIK6Ei82yI8jOtvP0SP2RraLUP-8NyUqmPRojdAB6f-cob01HiQjWxLpJN41_GRoMumpLjH1raFBeYB9D31hx6xl19cqe23fVLdj7cXZjTZ-bvuwqhYSRh7DBMC/s640/LECLERC+JOUET.jpg" width="640" /></a></div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-89851276330681683462016-07-07T10:34:00.000+02:002016-07-07T10:34:01.263+02:00Is Loyalty Reward Program Still A Must Go In 2016?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.paychex.com/a/i/articles/loyalty-rewards-program.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.paychex.com/a/i/articles/loyalty-rewards-program.jpg" height="274" width="320" /></a></div>
I don't discuss as much as I should do about customer relationship management strategies lately. But the topic has evolved a lot those past few years. I remember, and you can read it if you go back in the archives of this blog, a solid customer relationship management program, around a strong loyalty cards, was one of the key strategy in the 2000s. It could help the customer boost its revenues per customers, defend its market shares and create real long term differentiation from the competition. <div>
<br /></div>
<div>
But it has evolved a lot. Competition in the retail business is tougher than ever. </div>
<div>
<ul style="text-align: left;">
<li>Growth is limited, due to the aftermaths of the different financial crisis customers had to face.</li>
<li>Ecommerce is maturing, and took strong market shares.</li>
<li>New technologies have been able to trigger new shopping behavior, and changes the way standard loyalty reward programs could work.</li>
</ul>
<div>
<br /></div>
<div>
<a href="http://www.loyalty360.org/content-gallery/daily-news/mcdonald%E2%80%99s-to-implement-loyalty-program-by-2017" target="_blank">Lately, some sources have talked about Mc Donald's potentially launching a loyalty reward program</a>. Mc Donald's strategy is still unclear. It has struggled lately to find long term sources of growth, and loyalty reward program is an easy tool to retain customers.</div>
<div>
<br /></div>
<div>
But does it really make sense? I am not so sure any longer. Of course, companies that already have strong loyalty reward programs should capitalize on it. It has several key advantages:</div>
<div>
<ul style="text-align: left;">
<li>Customers remain loyal, and you avoid them to go to the competition</li>
<li>You have clear data on purchases, that could help you make the right decisions in terms of category management (launching the proper promotion, or setting up your product range)</li>
</ul>
<div>
<br /></div>
</div>
<div>
But in 2016, with big data, mobile technologies, and a competition that is getting more complexed than before, I believe we will see less and less standard loyalty card strategy coming up.</div>
<div>
<br /></div>
<div>
<br /></div>
<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
</div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-53222583429484265642016-07-05T14:34:00.000+02:002016-07-05T14:34:01.471+02:00Will Amazon Kill Carrefour, Colruyt, Delhaize?<div dir="ltr" style="text-align: left;" trbidi="on">
You must know that I am not so much into those kind of extremist vision about the evolution of commerce. But French Ecommerce trail blazer<a href="https://fr.express.live/2016/02/08/amazon-va-tuer-les-grands-distributeurs/" target="_blank"> Jacques Antoine Granjon, CEO of vente-privée.com has discussed about that topic recently during an Ecommerce event organized by the Electronic Business Group (EBG)</a>.<div>
<br />He considers Amazon is the largest dumping organization that has ever existed. It could go on with its dumping for 20, 30, 40 years, offering the best prices and combining it with free shipping, which gives them a great competitive edge. Indeed, Amazon could lower their margins by compensating it with the revenues they get from their Cloud computing activities. This strategy could last forever until they kill all the other traditional brick & mortar forms of commerce.</div>
<div>
<br /></div>
<div>
<br /><script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
To be honest, I don't see this fact happening. Of course, obviously, Amazon has a very aggressive strategy. They have also a great long term vision on how to invest in order to reach their next steps in terms of retailing.</div>
</div>
<div>
<br /></div>
<div>
But you can clearly see that brick & mortar has still a bright future ahead of it. Because commerce is a social activity, and people will always need to see and feel products during their decision making process. Moreover, let's not forget that stores have a real importance in terms of logistics. People will always have interest to go to stores to get their products, especially in the FMCG world.</div>
<div>
<br /></div>
<div>
Now, obviously, there are still a lot of things that will happen within the next few years, and Amazon will probably get more breakthroughs. But I believe there will be a lot of new things coming up soon that will show out how brick & mortar business will still grow and get better.</div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-91473117589213021472016-07-04T17:38:00.000+02:002016-07-04T17:38:00.991+02:00Casper: The New Retail Experience In The Digital Age<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.remodelista.com/wp-content/uploads/2016/02/Casper-Mattress-Remodelista-7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.remodelista.com/wp-content/uploads/2016/02/Casper-Mattress-Remodelista-7.jpg" height="213" width="320" /></a></div>
<div>
<br /></div>
<div>
<br /></div>
I am going to be honest, it is not until not so long ago that I heard about Casper. Casper is a US mattress retailer. But it is very innovative on the way it retails.<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
<a href="https://casper.com/" target="_blank">You should have a look at his website for you to understand.</a></div>
<div>
<br /></div>
<div>
<ol style="text-align: left;">
<li><b>They have a single product.</b> They have based their offer on having the best mattress in the market. It makes it therefore easier for the decision making process of the customer but also for the operational execution.</li>
<li><b>They have a very interesting way to merchandize online. </b>As you have seen on the website, we are far from Amazon. 1 product for every categories. Therefore, they have a very simple way to show their products, simply by scrolling down.</li>
<li><b>They use social media chatting for customer service</b>. Most of the time, pure players fail to actually provide a great experience because you lack the interaction of a real person. Thanks to the chat interface, you are allowed to speak with someone.</li>
</ol>
<div>
<br /></div>
</div>
<div>
Casper is obviously unique, but it somehow reminds me a bit of Devialet. And I believe that it understands well the new way Ecommerce should be thought through, aside of course Amazon.</div>
<div>
<br /></div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-63403084150069208212016-06-30T16:43:00.000+02:002016-06-30T16:43:06.821+02:00Lidl's International Strategy<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOU06u_JR1iL0YDm98Yy7SeutJ8W24jgDqV1QI3e3277yyIzX-tBbNIeSiqZ7hij6-FxvEgostlkCWIhe3r3y7G2GOa2OfBRhv2DDRpe9ryPc8YctW_HuCj0HcNRfLkUB68jLq/s1600/20160611_133220.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOU06u_JR1iL0YDm98Yy7SeutJ8W24jgDqV1QI3e3277yyIzX-tBbNIeSiqZ7hij6-FxvEgostlkCWIhe3r3y7G2GOa2OfBRhv2DDRpe9ryPc8YctW_HuCj0HcNRfLkUB68jLq/s320/20160611_133220.jpg" width="320" /></a><div>
<br /><div>
If you read this blog, you must know all the respect I have for <a href="http://schrivers.blogspot.fr/search?q=lidl" target="_blank">Lidl as a retailer</a>. Actually, I believe that Lidl is one of the FMCG retailer that have the strongest concept, based on a very efficient operation model.</div>
</div>
<div>
<br /></div>
<div>
As I have said in my previous post this week, I have spent several days in Malta. When I arrived at the airport, I found the sign above. This is the same kind of signs I have seen when I went some years ago in Greece. Lidl is advertizing and has chosen its medium. </div>
<div>
<br /></div>
<div>
This is part of an overal international strategy. Indeed, since 3 to 4 years now, Lidl has started to be more and more marketed in order to recruit new customers that did not used to go to their stores originally. The copy and implement the same strategy worldwide.</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
Here are some of the components of what we have seen.</div>
<div>
<br /></div>
<div>
<b>Communication</b></div>
<div>
<ul style="text-align: left;">
<li>They communicate in airports for international and visiting clientele.</li>
<li>They communicate also by sponsoring some sport national teams: Handball in France, Soccer in Italy</li>
</ul>
<div>
<b>Categories</b></div>
</div>
<div>
They implement specific categories in order to improve their image. Mostly the fruit and vegetable section, but also the bread section, that is heat up in store. </div>
<div>
They still keep their European strategy by buying in bulk products, but more and more they have specific offers to fit with the local culture. </div>
<div>
<br /></div>
<div>
<b>Internet</b></div>
<div>
They have several local initiatives, but Lidl tends more and more to propose click & collect service, sometimes on specific offers only available online. I am thinking for example to the wine promotions in France with Premium brands.</div>
<div>
<br /></div>
<div>
Lidl is for sure one of the largest competitors to Carrefour, Tesco and even Walmart worldwide, and they have a clear vision of their strategy.</div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-32677370704508706722016-06-28T16:42:00.000+02:002016-06-28T16:42:05.836+02:00Category Management Series: Travel Retail Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
As I explained in my yesterday post, I have visited Malta, a beautiful destination that I recommend to you if you live in Europe. While I was waiting for my plane, I had the opportunity to visit a pretty well executed retail store. And it made me thought a lot about in store category management execution.<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
<b>The store's purpose</b></div>
<div>
One of the first thing to think about is to understand your store purpose. And when it comes to travel retail, the purpose is clear:</div>
<div>
<ol style="text-align: left;">
<li>To improve your flight experience</li>
<li>To get the products you will need when you will be at your place, that you might have forgotten</li>
<li>Getting souvenirs you did not have time to purchase.</li>
</ol>
<div>
<b>Focusing on the store's organization</b></div>
</div>
<div>
You need to have your largest categories in the back for customers to make sure they purchase things out. That's what this store made: the book category was at the end of the store. Most importantly, I liked the merchandizing and the way the different segments were played: business, historical, cooking, etc...</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
You also had all the categories represented. Interesting to visit, because once again the products' formats, the book selection, the way souvenirs were displaied, everything was well executed.</div>
<div>
<br /></div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_x-9tH76TRAtffTl2OO5y8iHvdjwuFdeQ5ilzxuy5L1r-gyILaBFUzPCfHmH0IUAUrOyBczZ1Lhn8a286GjgzTUTqlTM7POfbDg5uRyuxp7pF6GvIHZTn2UkkrFKgk_mNMG89/s1600/20160614_135838.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_x-9tH76TRAtffTl2OO5y8iHvdjwuFdeQ5ilzxuy5L1r-gyILaBFUzPCfHmH0IUAUrOyBczZ1Lhn8a286GjgzTUTqlTM7POfbDg5uRyuxp7pF6GvIHZTn2UkkrFKgk_mNMG89/s320/20160614_135838.jpg" width="240" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-5waoJ_JQ9_Q/V3E5TnkVtLI/AAAAAAAACu0/CctXm2eqHJww1arpTAsZJ_4FrdDzgavTgCKgB/s1600/20160614_135830.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://4.bp.blogspot.com/-5waoJ_JQ9_Q/V3E5TnkVtLI/AAAAAAAACu0/CctXm2eqHJww1arpTAsZJ_4FrdDzgavTgCKgB/s320/20160614_135830.jpg" width="240" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRO7dcEbCflllCDvsKUWV4QRUfw9pD3hH7F0NckQCz3SROWGBjWtGabm1AG_we2aigkInPvy2B_qxQjDfl_2MtVGThsUj8Hl3IWO9CCCXkQgZhJPtPnWSbUIGU714ORnoEBztT/s1600/20160614_135832.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRO7dcEbCflllCDvsKUWV4QRUfw9pD3hH7F0NckQCz3SROWGBjWtGabm1AG_we2aigkInPvy2B_qxQjDfl_2MtVGThsUj8Hl3IWO9CCCXkQgZhJPtPnWSbUIGU714ORnoEBztT/s320/20160614_135832.jpg" width="240" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnOsUwZIiCv3ypGaCupXhd6MGsThen3spmvTGUiMsosVSS21DDw_QDR1DDCE6fl0pDW7K4OdWc61nyplxeRkLRENKmQLYtY0Eq0h90Hw9cOTZ05N_tV1_huzCnY8FC3aRCElfe/s1600/20160614_135850.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnOsUwZIiCv3ypGaCupXhd6MGsThen3spmvTGUiMsosVSS21DDw_QDR1DDCE6fl0pDW7K4OdWc61nyplxeRkLRENKmQLYtY0Eq0h90Hw9cOTZ05N_tV1_huzCnY8FC3aRCElfe/s320/20160614_135850.jpg" width="240" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTcrdyoMwgHTHc_uRvAczXLb-cUnUew0ev8wsVM5BZUaPdCJ-v-w_dYYlF3r9QQQ9PESl6-LArtnYB-UC7MkvG2n2P74r-jVaUE5TDCmGbhFV8wPa_qF4ebFPp9Y_wPVMZnxth/s1600/20160614_135948.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTcrdyoMwgHTHc_uRvAczXLb-cUnUew0ev8wsVM5BZUaPdCJ-v-w_dYYlF3r9QQQ9PESl6-LArtnYB-UC7MkvG2n2P74r-jVaUE5TDCmGbhFV8wPa_qF4ebFPp9Y_wPVMZnxth/s320/20160614_135948.jpg" width="240" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgryiYf_m5lRI8AzzUysTIilMS1D4k8U2w2iaAnmorb0CfHRV1smgra0cIH2F6WVA-daoumK2oh9JXP27u1X9ye_o1HafBxa0mN43deymFtCgt_lRaB8sujia8b3Punn5IZXLxn/s1600/20160614_140004.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgryiYf_m5lRI8AzzUysTIilMS1D4k8U2w2iaAnmorb0CfHRV1smgra0cIH2F6WVA-daoumK2oh9JXP27u1X9ye_o1HafBxa0mN43deymFtCgt_lRaB8sujia8b3Punn5IZXLxn/s320/20160614_140004.jpg" width="240" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-57794240080128023782016-06-27T16:29:00.000+02:002016-06-27T16:29:15.627+02:00Retail In Malta<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://upload.wikimedia.org/wikipedia/commons/thumb/9/9b/General_map_of_Malta.svg/2000px-General_map_of_Malta.svg.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="276" src="https://upload.wikimedia.org/wikipedia/commons/thumb/9/9b/General_map_of_Malta.svg/2000px-General_map_of_Malta.svg.png" width="320" /></a></div>
<br />
<br />
Not so long ago I spent some vacation on the Island of Malta. Even though it was for leisure purpose, and actually it remained mostly about that, as I have not spent much time visiting stores, I still was able to find out a bit more about the retail landscape.<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<br />
<b>About Malta</b><br />
What is interesting about Malta is first its geography. It is at the south of Italy. Therefore, you will find a lot of Italian products and brands.<br />
Moreover, it is an island. There is hence different factors that will shape the retail landscape.<br />
<br />
<br />
<ol style="text-align: left;">
<li>First in terms of products: You will find a lot of fish products.</li>
<li>Secondly, the cost of retailing. Indeed, you need to import a lot of products. Two consequences. A fairly big part of the products are made in Malta, but some international products, especially cosmetics, were pretty expensive.</li>
<li>There is no potable water on the island. And it is very hot. Therefore, the water category is very large in the island, with large formats.</li>
</ol>
<div>
<br /></div>
<div>
<b>The retailers</b></div>
<div>
A lot of small convenience stores can be find, or small hypermarkets. The roads are small, and the island is small. Therefore, no need to have a big hypermarket. I have found none there.</div>
<div>
<br /></div>
<div>
But another format of retail is thriving there: Lidl. Indeed, Lidl can have a very efficient supply chain, multiplying the stores in order to cover the whole Island. Good strategy.</div>
<div>
<br /></div>
<div>
<b><a href="http://www.towersupermarket.com/" target="_blank">Tower Supermarket</a></b></div>
<div>
I haven't visited one (once again, not a long time, and really focusing on the tourism part of the vacations), but Tower Supermarket is really a great store. A big focus on fresh products, with specific concepts, well executed, a large health and beauty section.</div>
<div>
<br /></div>
<div>
A very modern store, that could work in most of European countries. It is always funny to see how local retailer can sometimes be so good.</div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.towersupermarket.com/wp-content/themes/tower/images/departments/bakery-04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.towersupermarket.com/wp-content/themes/tower/images/departments/bakery-04.jpg" height="212" width="320" /></a></div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-67056535869904301322016-06-21T17:17:00.000+02:002016-06-21T17:17:01.384+02:00Some Features Of The Whole Foods Market 365 Store Concept<div dir="ltr" style="text-align: left;" trbidi="on">
Whole Foods Market is obviously one of the hypest grocery store concept in the world. What is also fascinating, is that it has been rarely copied by competition in other countries, even though its international expansion is very limited so far.<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
Whole Foods Market has recently hit the headlines with its new 365 store concept, dedicated to smaller formats, closer to downtowns. </div>
<div>
<br /></div>
<div>
<a href="http://time.com/money/4340938/365-by-whole-foods-prices-selection-how-different/?xid=tcoshare" target="_blank">Here are some of the features of the concept exposed by Time.com</a></div>
<div>
<b>Cheaper, with lower operationnal costs:</b> 365 aims to expand the clientale of Whole Foods Market by different means, but also by cutting of the prices. In order to keep its expenses under control, it will cut down the operational costs:</div>
<div>
<ul style="text-align: left;">
<li>Fewer product ranges</li>
<li>Less employees</li>
<li>Ready to sell products, cutting assisted sales</li>
</ul>
<div>
Will the formula works? It will be interesting to follow, because the competition will be rough on smaller FMCG stores.</div>
</div>
<div>
<br /></div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-26563325653568843182016-06-15T15:28:00.000+02:002016-06-15T15:28:10.337+02:00Relation client: Excellente Campagne Allo Resto, le Goal Delivery<div dir="ltr" style="text-align: left;" trbidi="on">
Un petit blog en cette période de coupe d'Europe sur une très bonne initiative d'Alloresto.fr. Bien évidemment, la période de la coupe du monde est souvent l'occasion de se faire livrer à domicile, notamment les fameuses pizzas. C'est donc une très bonne période pour Alloresto.fr de communiquer. Ils ont donc fait une publicité intéressante.<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
Si vous récupérez votre commande au moment où un but est marqué, vous êtes remboursé de votre pizza. Plusieurs choses sont intéressante:</div>
<div>
<ul style="text-align: left;">
<li>Le timing de communication parfait avec la coupe du monde.</li>
<li>Le discours, qui est dans l'empathie, et qui permet de "lever" un vrai faux frein à la commande de produit à domicile alors que le match a déjà commencé.</li>
<li>Pour se faire rembourser, il faut twitter un Hashtag spécifique, qui permet de faire du marketing viral sur Twitter.</li>
<li>C'est très créatif, et donc cela démarque de la concurrence.</li>
</ul>
<div>
<br /></div>
</div>
<div>
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Pfvq97kmmj4" width="560"></iframe>
Bravo!</div>
<div>
<br /></div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-49828866748447835982016-06-13T11:44:00.000+02:002016-06-13T11:44:05.500+02:00L'Ubérisation du commerce: Les places de marché<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.tous-sur-internet.fr/wp-content/uploads/2015/02/39.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.tous-sur-internet.fr/wp-content/uploads/2015/02/39.png" height="320" width="640" /></a></div>
<div>
<br /></div>
<div>
<br /></div>
Les places de marché sont un sujet complexe, où j'ai souvent du mal à me placer. C'est en tout cas très clairement une des tendances de fond du commerce de demain. Elle offre bien des avantages:<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<ul style="text-align: left;">
<li>Pour le distributeur: une capacité à tester de nouveaux marché, à élargir de manière exponentielle ses gammes sans soucis techniques de place entrepôt, mais également de pouvoir avoir de nouvelles sources de revenus pour son traffic.</li>
<li>Pour le locataire de l'espace, une manière d'avoir de la visibilité rapidement, de pouvoir bénéficier des outils du E commerçant sans investir dedans, et très souvent, de faciliter son approvisionnement et son offre commerciale, puisque celle-ci n'a pas forcément besoin de répondre aux mêmes impératifs qu'un distributeur classique.</li>
</ul>
<div>
<br /></div>
</div>
<div>
Ces market places ont permis notamment de faire baisser les prix de vente consommateur, notamment en favorisant les importations de produit, et donc jouant des politiques commerciales des fournisseurs souvent bancales entre pays européens. </div>
<div>
<br /></div>
<div>
Mais demain, la question est de se poser de la <b>stratégie commerciale des enseignes.</b> Comment se différencier si tous les produits sont présents partout, et qu'il n'y a plus de réflexion sur le merchandizing de l'offre commercial?</div>
<div>
<br /></div>
<div>
Comment faire pour sécuriser les rentabilités et la politique prix de son offre, puisque souvent une offre concurrente existe à quelques clicks sur le même site? </div>
<div>
Pareil pour les industriels, qui sont beaucoup plus à la merci de modification soudaine de stratégie qui peut les écarter à tout moment.</div>
<div>
<br /></div>
<div>
Je n'ai pas vraiment de réponse à ce sujet, plus des interrogations sur comment le phénomène va se développer. Néanmoins, j'ai 2 visions:</div>
<div>
<ul style="text-align: left;">
<li>La première sera l'émergence de spécialistes de la market places, des grossistes qui deviendront aussi gros que les clients E-commerçants, car ils auront la capacité à investir, et casser les prix des produits qu'ils pourront proposer sur plusieurs sites différents.</li>
<li>Il va y avoir une concurrence généralisée, qui va faire baisser les prix des produits de grande consommation, car des écarts tarifaires entre pays ne pourront plus être accepté ni par les distributeurs, ni par les consommateurs.</li>
</ul>
<div>
Pour aller plus loin, l'édito de LSA sur le sujet.</div>
<div>
<br /></div>
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://pbs.twimg.com/media/CiSO2FcWkAAyxDX.jpg:large" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://pbs.twimg.com/media/CiSO2FcWkAAyxDX.jpg:large" /></a></div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-10099220821602310942016-06-09T11:28:00.000+02:002016-06-09T11:28:03.219+02:00Category Management Series: L'incrémental lié aux nouveaux formats de produits<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="http://www.nielsen.com/fr/fr/insights/news/2016/format-or-variety.html" target="_blank">Très bon article trouvé sur Nielsen</a>. Et qui va certainement relancer le débat sur la taille des gammes.<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
Nielsen nous donne des informations sur l'incrémental générer par rajouter un format de plus grande taille à une gamme de produit. Dans 90% des cas, le nouveau produit génère un incrémental. </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvDiMdNMvQS7FtfiXtC0igV3LBq2A8y4YSciSpAeNgMUH1gQ3xOj_M9O9j2aIkjSV-wxTodJyQSLoVVxYEzXJabRUzieVGzoOoFpKD_LVR2HV5S9WXZd37o91OMQ8ckY1grRNH/s1600/Nielsen+Category+Management.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="425" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvDiMdNMvQS7FtfiXtC0igV3LBq2A8y4YSciSpAeNgMUH1gQ3xOj_M9O9j2aIkjSV-wxTodJyQSLoVVxYEzXJabRUzieVGzoOoFpKD_LVR2HV5S9WXZd37o91OMQ8ckY1grRNH/s640/Nielsen+Category+Management.png" width="640" /></a></div>
<div>
Très souvent également, c'est en ayant un plus gros format que l'on génère le plus de chiffre d'affaires incrémental.</div>
<div>
<br /></div>
<div>
<img height="370" src="http://www.nielsen.com/content/dam/nielsenglobal/eu/images/insights/repartition.png" width="640" /></div>
<div>
<br /></div>
<div>
Néanmoins, je ne suis pas forcément très fan de ce genre de constat. Je suis d'accord sur l'impact d'augmentation du nombre de références sur le chiffre d'affaires, et notamment des formats plus stockant. Mais il ne faut pas oublier l'impact sur la chaine de valeur qu'il y a à multiplier les formats.</div>
<div>
<br /></div>
<div>
<ul style="text-align: left;">
<li>On diminue le chiffre d'affaires au mètre linéaire</li>
<li>Souvent en dévalorise, car le plus gros format est vendu moins cher au prix/kg</li>
<li>On augmente de manière significative les coûts opérationnels, de mise en rayon, de coût de stockage, et de gestion administrative derrière.</li>
</ul>
<div>
Il est toujours important de prendre cela en compte, car l'efficience commerciale est souvent non présente sur ce genre de décision.</div>
</div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-67136404410822650432016-06-08T15:33:00.000+02:002016-06-08T15:33:09.367+02:00Retail Is A Media: How Carrefour Uses Its Store For Advertizing Purposes<div dir="ltr" style="text-align: left;" trbidi="on">
Since the First Moment Of Truth concept, it has been a while that POS (Point of Sale) marketing has been developped in order to boost sales in store. Of course, a good advertizing during the shopping experience could be far more productive than advertizing on standard media while customers are not really into the mindset of editing their shopping list.<br />
<div>
<br /></div>
<div>
Carrefour has developped its POS tools in order to convince suppliers to use them. You will have below a very interesting video showing examples on how to use their services. </div>
<div>
<br /></div>
<div>
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/iLIs6P-ltZ0" width="560"></iframe>
<br />
Now, what I believe is still lacking while discussing about the impact of point of sales marketing, is the real impact of it. Indeed, in order to really trigger the sales, it is important this point of sales marketing effort is linked with other triggers, especially promotions. We all know how much of an impact it could be to have both leveraged at the same time.<br />
<br />
What do you think about it?</div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-12015571338380595062016-06-07T11:12:00.000+02:002016-06-07T11:12:08.169+02:00The Future Of Private Label<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<a href="http://www.attamark.com/images/private_label.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.attamark.com/images/private_label.jpg" height="174" width="200" /></a><span lang="EN-US">Private
Label is a very interesting topic nowadays. For years private label has been
considered as gold by retailers as it was achieving several goals at the same
time:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
</div>
<ul style="text-align: left;">
<li><span lang="EN-US" style="font-family: Symbol; text-indent: -18pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><span lang="EN-US" style="text-indent: -18pt;">Differentiation
with competition by having non comparable products</span></li>
<li><span lang="EN-US" style="font-family: Symbol; text-indent: -18pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><span lang="EN-US" style="text-indent: -18pt;">Improving
price image, by lowering the prices per unit of standard products</span></li>
<li><span lang="EN-US" style="font-family: Symbol; text-indent: -18pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><span lang="EN-US" style="text-indent: -18pt;">Generating
higher margins for most of them.</span></li>
</ul>
<!--[if !supportLists]--><br />
<div class="MsoNormal">
<span lang="EN-US">But the
conjuncture has changed. Today, retailers in France are fighting in a mature
market that is struggling to find growth. There has been two consequences:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
</div>
<ul style="text-align: left;">
<li><span lang="EN-US" style="font-family: Symbol; text-indent: -18pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><span lang="EN-US" style="text-indent: -18pt;">Cutting
prices to keep a competitive advantage.</span></li>
<li><span lang="EN-US" style="font-family: Symbol; text-indent: -18pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><span lang="EN-US" style="text-indent: -18pt;">Raising
the number of promotions to generate more traffic in stores and get market
shares.</span></li>
</ul>
<!--[if !supportLists]--><br />
<div class="MsoNormal">
<span lang="EN-US">Both of them
have hurt private labels:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
</div>
<ul style="text-align: left;">
<li><span lang="EN-US" style="font-family: Symbol; text-indent: -18pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><span lang="EN-US" style="text-indent: -18pt;">The
investment in lowering price has been taken on the development of private
labels for different reasons including more negotiation leverage with
international suppliers but also to compensate some of the lost margins.</span></li>
<li><span lang="EN-US" style="font-family: Symbol; text-indent: -18pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><span lang="EN-US" style="text-indent: -18pt;">Prices
of international brands are for a longer and longer period of the year at the
same price of private label…</span></li>
</ul>
<!--[if !supportLists]--><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">But what is
the future of private label? I stille believe private label is a great
strategic tools. And you can actually see that some of the best performing
brands in retailing are still betting on private labels. As said Anders Dahlvig
in its book, Ikea has thriven on developing their own products, which allowed
them to work on added value better than competition. Anders Dahlvig exposes the
fact: when every retailers distribute the same products, there are no other
choices but to compete on prices by lowering them to leverage sales.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US">Now private
label must be taken as a strategic tool to achieve its goal, not to be a
cheaper me-too. <o:p></o:p></span></div>
<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script></div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-85576337293212436832016-06-06T10:51:00.000+02:002016-06-06T10:51:07.467+02:00The Future Of Pop Up Stores<div dir="ltr" style="text-align: left;" trbidi="on">
Pop Up store is for sure a very important trend going on right now in retailing. The Ecommerce boom has created new needs in terms of commercial real estate, and therefore the pop up store concept allows malls to have a flexible solution to fight against store vacancy. <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
<a href="http://www.retailwire.com/discussion/18965/will-pop-up-fever-withstand-a-rent-hike?utm_campaign=RW%20Discussions&utm_content=28652108&utm_medium=social&utm_source=twitter" target="_blank">I read this very interesting article about Pop Up Store</a>. Indeed, the article questions the future of pop up store. I agree with the article, pop up store has blossomed in a market in crisis, benefeting from low renting prices. And it seems landlords are eager now to raise rents.</div>
<div>
<br /></div>
<div>
But I believe actually pop up stores will be fore sure THE trend of commercial real estate:</div>
<div>
<ul style="text-align: left;">
<li>First, pop up store will become a real business. It will structure itself, better master the concept, in order to lower the cost of implementation, which will ultimately raise profitability. I believe that the savings that could be leveraged from mastering the concept are far more important than a raise of rents.</li>
<li>Secondly, I believe that the real estate landscape will never get back to what it used to be. Digitalization will hit new businesses, Ecommerce will still grow, and will lead to more store shutting down (in a small proportion but still). Therefore, pop up store business will be a key to keep profitability and malls attractive.</li>
<li>Thirdly, I believe we will see retailers I believe that will have a 100% pop up store business. This will be a big thing, you shall watch.</li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://blog.promocadeaux.com/wp-content/uploads//2014/08/HM-beach.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://blog.promocadeaux.com/wp-content/uploads//2014/08/HM-beach.jpg" height="212" width="320" /></a></div>
<div>
<br /></div>
</div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-19025415028155002772016-06-01T14:25:00.000+02:002016-06-01T14:25:04.292+02:00Big Data and Category Management<div dir="ltr" style="text-align: left;" trbidi="on">
I believe category management is on the hedge of a new revolution. A revolution that will be based on big data.<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
Let's not forget that most of category management steps of innovations have been made available thanks to technology:</div>
<div>
<ul style="text-align: left;">
<li>Walmart has been able to master its supply chain by launching satellites to control data over it.</li>
<li>As say Terry Leah, former CEO of Costco, he has been able to launch its loyalty reward program only when computing power was strong enough to deal with the large amount of data.</li>
</ul>
<div>
And today, technology has never been so big. Big data is for sure something that could impact big time retail, because retail owns massive amount of data about shopping behavior, sales, and supply chain.</div>
</div>
<div>
<br /></div>
<div>
We all know that there are many factors that could impact sales in store:</div>
<div>
<ul style="text-align: left;">
<li>Product location within a store</li>
<li>Product availability : minimizing out of stock</li>
<li>The store's traffic: more traffic = more probability one shopper would go by a product, improving the probability to sell it.</li>
<li>Stores location: how many stores distribute the product.</li>
<li>Other media advertizing: Radio, social media, TV, etc...</li>
<li>POS marketing: Animations. </li>
<li>Weather: sun lotion, soft drinks, ice cream when it is hot.</li>
<li>Shopping experience</li>
</ul>
<div>
All of these components may impact on one product. And at the moment, it is difficult to analyze those data:</div>
</div>
<div>
<ul style="text-align: left;">
<li>You need to register all the components to be taken into account</li>
<li>You need high computing powers to process them.</li>
<li>Lastly, you need software that will help you get the right information.</li>
</ul>
<div>
<br /></div>
</div>
<div>
So far, I believe not much of those big data have been developped, and I am eager to see how big data is actually leverage in retail to boost sales.</div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-27266586549795202712016-06-01T10:42:00.000+02:002016-06-01T10:42:12.872+02:00Category Management Series: Good Example Of How To Promote A Category<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: left;">
Promotion is one of the most powerful tools to grow a category. But promotion may have different prospectives:</div>
<div class="separator" style="clear: both; text-align: left;">
</div>
<ul style="text-align: left;">
<li>For retailers the main priority at the time is to grow markeshare, for the shopper to get the products at their place instead of the competition.</li>
<li>For suppliers, mostly, it is to grow their volumes at specific occasions.</li>
<li>It could also be to promote innovation, by cutting down the threshold of price for example.</li>
<li>It could be to reward loyal customers.</li>
</ul>
<div>
<br /></div>
<div>
But in a category management prospective, I believe that there is most of the time very few initiative on the retailer side.</div>
<div>
<br /></div>
<div>
I found this promotion in a Carrefour flyer. I find it very interesting. Indeed:</div>
<div>
<ul style="text-align: left;">
<li>You have tips and advices on how to use the products.</li>
<li>You have the right promotions that fit the cocktail proposal.</li>
<li>The products are owned by different suppliers. And that is what I like: The retailer take the initiative to grow the category by being the leader of the initiative.</li>
</ul>
<div>
<br /></div>
</div>
<div>
Some good food for thoughts.</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL148jL9DkKBw15ZrGweKI_JkyFAYL7JeswLv1vhKyUKUitMvbU_8uxvDpSMTnYK0o8flEniaUX_LKpLtxemgTRuNlP0OD_GxtOlypwPz73zBXIa2wiuG4mbqe6iL7_wfJKUUi/s1600/Retail+Category+Management+Paris.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL148jL9DkKBw15ZrGweKI_JkyFAYL7JeswLv1vhKyUKUitMvbU_8uxvDpSMTnYK0o8flEniaUX_LKpLtxemgTRuNlP0OD_GxtOlypwPz73zBXIa2wiuG4mbqe6iL7_wfJKUUi/s640/Retail+Category+Management+Paris.jpg" width="451" /></a></div>
<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script></div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-61362127922765448132016-05-31T18:25:00.000+02:002016-05-31T18:25:10.197+02:00Costco Launching A New Store Concept : Costco Business Centre<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="https://upload.wikimedia.org/wikipedia/commons/thumb/0/0e/Costco_Wholesale.svg/2000px-Costco_Wholesale.svg.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="71" src="https://upload.wikimedia.org/wikipedia/commons/thumb/0/0e/Costco_Wholesale.svg/2000px-Costco_Wholesale.svg.png" width="200" /></a><br />
<a href="http://affaires.lapresse.ca/economie/commerce-de-detail/201604/29/01-4976708-un-nouveau-concept-de-costco-au-canada-lautomne-prochain.php" target="_blank">This is a news found in the Canadian newspapers</a>. Costco will launch a new store concept in Canada near Toronto this fall. 2 other locations may be coming soon. <div>
<br /></div>
<div>
What will be this concept about?</div>
<div>
<ul style="text-align: left;">
<li><b>Focusing on business customers. </b>Costco's sales are split in half between standard customers and business customers. But Costco's standard stores have a short limited product range, and sometimes, formats may not be suitable or most suited for businesses. Therefore product range will be adapted.</li>
<li><b>Standard customers will be welcomed.</b> It won't be restricted. </li>
<li><b>New specific categories will be available</b>: Professional kitchen hardware, office gears and furnitures for example. On the opposite, toys, books, clothings, which are standard categories for Costco won't be available at all. <b>80% of the product range will be different.</b></li>
<li><b>New specific services: </b>Costco will be offering 1 day delivery. Deliveries will be held by Costco's staff. </li>
</ul>
<div>
This is interesting news, because Costco is not really familliar with twisting its original concept, especially as it works great. Nevertheless, they have already innovated by entering the Chinese market by<a href="http://schrivers.blogspot.fr/2014/10/costcos-strategy-to-enter-china.html" target="_blank"> setting an online joint venture with Alibaba</a>. In terms of category management, this is also very interesting as they have really worked on different features to please the shopper:</div>
<div>
<ul style="text-align: left;">
<li>Product range</li>
<li>Product categories</li>
<li>Services.</li>
</ul>
<div>
<br /></div>
<div>
I can't wait to see how this strategy will unfold, especially as Costco is competing in different market with Metro which has almost a monopoly in the btob wholesale business. </div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://upload.wikimedia.org/wikipedia/commons/thumb/0/0e/Costco_Wholesale.svg/2000px-Costco_Wholesale.svg.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a></div>
</div>
<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
<br /></div>
</div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-23349454120215577122016-05-29T18:08:00.000+02:002016-05-29T18:08:55.535+02:00Carrefour Is Strenghting His Board<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://img1.mxstatic.com/wallpapers/1f8f66d52c227ebbb5d723b8423379d7_large.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://img1.mxstatic.com/wallpapers/1f8f66d52c227ebbb5d723b8423379d7_large.png" height="150" width="200" /></a></div>
Very interesting news in French professional magazin lineaires: Moulin familly (who funded and own Galleries Lafayette) has become the first shareholder of Group Carrefour, overpassing Bernard Arnaud & Colony Capital. <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
This is a very interesting News. Indeed Carrefour's shareholding used to be divided in very small pieces, which complicated the possibility of the company to have a long term strategy.<br />
<br />
Now Carrefour counts 3 main shareholders, counting for about 30% of the votes:<br />
<br />
<ul style="text-align: left;">
<li>The Moulin Familly, which owns Gallery Lafayette, a retailer specialized in fashion and premium goods.</li>
<li>Groupe Arnault, which is also in the luxury business with its LVMH company.</li>
<li>Abilio Diniz, which is one of the trail blazer and most influential retailer in Brazil, a strategic market for Carrefour.</li>
</ul>
<div>
What I liked about this news is that it gives strength and purpose to the board, which can now focus on the retail business on a long term prospective. Moreover, those 3 shareholders have knowledge about the retail business.</div>
<div>
<br /></div>
<div>
I believe this will be interesting to see how they see the future of Carrefour.</div>
</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<table cellpadding="2" cellspacing="0" class="list" style="background-color: white; border-collapse: collapse; border: 0px solid rgb(134, 134, 134); color: #535548; font-family: Arial, Helvetica, sans-serif, Tahoma; font-size: 12px; margin: 1em 0px; padding: 0px; width: 100%px;"><tbody>
<tr><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top"></td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top"><b>Capital</b></td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top"><b>Droits de vote</b></td></tr>
<tr class="bglight" style="background: rgb(233, 235, 214);"><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">Famille Moulin <sup>(1)</sup></td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">11,51 %</td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">15,33 %</td></tr>
<tr class="bgdark" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">Groupe Arnault <sup>(2)</sup></td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">8,95 %</td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">11,92 %</td></tr>
<tr class="bglight" style="background: rgb(233, 235, 214);"><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">Abilio Diniz <sup>(3)</sup></td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">8,05 %</td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">nc</td></tr>
<tr class="bgdark" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">Colony Capital <sup>(2)</sup></td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">5,23 %</td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">7,70 %</td></tr>
<tr class="bglight" style="background: rgb(233, 235, 214);"><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">Bank of America Corp.<sup> (4)</sup></td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">5,15 %</td><td style="border-bottom-color: rgb(134, 134, 134); border-bottom-width: 1px; border-left-color: rgb(134, 134, 134); border-left-width: 1px; border-style: none none solid solid; padding: 0.5em 10px; vertical-align: top;" valign="top">4,53 %</td></tr>
</tbody></table>
</div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-38113435980522957562016-05-24T10:31:00.000+02:002016-05-24T10:31:04.147+02:00CVS Invest In Curbside: Relationship Between Retailers & Start Up<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="http://techcrunch.com/2016/04/19/cvs-invests-in-curbside-to-bring-mobile-orders-and-store-pickup-to-its-retail-stores/" target="_blank">It is pretty rare to see the name of a retailer (aside Amazon obviously) hitting the headlines of Techcrunch</a>. But this time, pharmacy retailer CVS has invested in a Silicon Valley startup named Curbside, which allows customer to shop on mobile, and prepare the basket in store for pick up.<div>
<br /></div>
<div>
Aside of the innovative concept, which provides a better shopping experience, and is capitalizing on the large store network of CVS, I wanted to underline to me another very interesting trend.</div>
<div>
<br /></div>
<div>
Retailing is a business focusing on operations. And it needs to in order to leverage great results. But in our nowadays commerce land that is changing very fast due to Ecommerce, digitalization and mobile devices, using technology both to improve customer experience and to get an edge on competition is key.</div>
<div>
<br /></div>
<div>
We see in a lot of other industries companies acquiring innovative start up to get knowledge and technologies that could not be developped in a large corporation due to its structure and lack of reactivity.</div>
<div>
<br /></div>
<div>
And I believe retailers should really look closely at it. I know Carrefour has participated to a lot of start up events in order to build a bridge. But those investments will really pay off soon.</div>
<div>
<br /></div>
<div>
I believe it is time for start ups to look closely at retailing, and retailers at start up.</div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRlUUn8lAJvTx3g9PTwVlzpc5SP1ARHODLxDpKeGBnam2YgeBlWtjWJPPbUpn63KozOKYNicgHn7c8AZhb6gRv0TlVKRYbO_ir0ge8IAndJg2WE63_Ojo3l5DI8sHVB2N0xXDC/s1600/cvs-curbside-service_newm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRlUUn8lAJvTx3g9PTwVlzpc5SP1ARHODLxDpKeGBnam2YgeBlWtjWJPPbUpn63KozOKYNicgHn7c8AZhb6gRv0TlVKRYbO_ir0ge8IAndJg2WE63_Ojo3l5DI8sHVB2N0xXDC/s320/cvs-curbside-service_newm.jpg" width="320" /></a></div>
<div>
<br /></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-48524531406566740052016-05-23T17:48:00.000+02:002016-05-23T17:48:02.456+02:00The Reason Why Walmart Is Raising Employees Salary<div dir="ltr" style="text-align: left;" trbidi="on">
Walmart has always had a low salary strategy in order to minimize the operational costs of its store. Indeed, in a discount retail business model, wages are among the largest expenses. But as a matter of fact, it is also one of the best resources. Indeed, without people to manage stores, to put products on shelves, cash in people, keeping the stores clean and appealing, no much business is possible.<div>
<br /></div>
<div>
What Walmart has figured out is simple:</div>
<div>
<b>Walmart understood its ethic image goes through salary raises</b></div>
<div>
For the longest time Walmart had a bad image because of its low salaries. Moreover, a lot of controversy came from how the government subvention Walmart by giving food stamps and health insurance to Walmart employees because they don't have enough revenues to sustain their familly.</div>
<div>
Walmart needs to improve its image because obviously Walmart has a deep impact on communities.</div>
<div>
<br /></div>
<div>
<b>The cost of bad employees</b></div>
<div>
Walmart is known to have beyond 50% rate of turnover. This is big. That means they spend a lot of time and money in the recruiting process, but also on training those new employees, that may not last long.</div>
<div>
<br /></div>
<div>
This is the total opposite of Costco policy, which implies to pay more its employees to make sure of their loyalty and implication on the business growth.</div>
<div>
<br /></div>
<div>
Walmart's move is a big one. It will count for $1,5 billions next year. And in a difficult economy, it is always difficult to make such a move.</div>
<div>
<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script></div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-17100568164071622962016-05-23T14:47:00.000+02:002016-05-23T14:47:18.575+02:00Category Management: Comments On End of the Aisle Displays<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglc3pD75-s7QkbVNBUwAQJaJ3bJbjq-_I4UXEei8-FCVIEMaxMt8Ux2gQVAoPAcGnBhul5wRFdNTxfI6KB-ggdrzfC-msjwkkUIYhI-NcjC4Vks8_xrFa4MSpDxMtd0kDVsFXV/s1600/End+of+the+aisle+category+management.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglc3pD75-s7QkbVNBUwAQJaJ3bJbjq-_I4UXEei8-FCVIEMaxMt8Ux2gQVAoPAcGnBhul5wRFdNTxfI6KB-ggdrzfC-msjwkkUIYhI-NcjC4Vks8_xrFa4MSpDxMtd0kDVsFXV/s320/End+of+the+aisle+category+management.jpg" width="240" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
I got this picture from the Twitter feed of <a href="https://twitter.com/POSInsights" target="_blank">POSInsight</a>. You can see a point of sales marketing display of a brand of milk. But I have several thoughts crossing my mind as I watch this end of the aisle display:</div>
<div class="separator" style="clear: both; text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
</div>
<ul>
<li>First of all, obviously, the display is great. The milk category is for sure one of commodities. It is therefore difficult to create difference between product, as the product is basic, and the way to create added value is difficult.</li>
<li>It emphasizes the fact that point of sales marketing is indeed a powerful medium. It could leverage sales at least as much as a TV advertizing campaign. Therefore it is important not to forget about it. It is always powerful to communicate while the customer is shopping. Thus you maximize your chance to be taken into account during the decision making process.</li>
<li>Nevertheless, I have a negative comment. I have been the category manager of the milk section. It is a large volume market, especially while you have commercials. This POS marketing has been designed for brand equity building. But end of the aisle display are great sales tool, and you need to generate as much sales as possible. And when I see the few products available on the display, I am sure that they would go fast out of stock.</li>
</ul>
<div>
<br /></div>
<div>
So just to sum up what makes a great end of aisle display:</div>
<div>
<ul>
<li>Theatralization: to be seen from the customer</li>
<li>Product availability, which is lacking in this example.</li>
</ul>
</div>
<br />
<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script></div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-5900086331892726572016-05-16T21:50:00.000+02:002016-05-16T21:50:15.572+02:00Cérémonie SCOPS 2016 du master Distribution et Relation Client de Paris Dauphine<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy_azbo6hMGNjpZEHO25g9V7qWZny1DnTDcpbejoZjiqw9e2POagWWBCDMIAalLhLRzZ9wXVtmz7v8bMzTY0G5woSeisWZqdBTbkO2Xz7VAIGr-uzlpG840dk9P-YuX5InveQY/s1600/CiRlhimWsAA_zQX.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy_azbo6hMGNjpZEHO25g9V7qWZny1DnTDcpbejoZjiqw9e2POagWWBCDMIAalLhLRzZ9wXVtmz7v8bMzTY0G5woSeisWZqdBTbkO2Xz7VAIGr-uzlpG840dk9P-YuX5InveQY/s320/CiRlhimWsAA_zQX.jpg" width="320" /></a></div>
<br />
Traditionnellement je me rends chaque année à la remise des trophées SCOPS 2016. Cette cérémonie est organisée par le master Distribution et Relation Client de Paris Dauphine, Master II spécialisé en distribution que j'ai eu la chance de réalisé. C'est l'occasion de voir plusieurs choses:<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<div>
<br /></div>
<div>
<b>L'évolution du master</b></div>
<div>
Que de chemin parcouru... Aujourd'hui le master possède des partenariats avec la plupart des enseignes et des industriels les plus prestigieux, intègre des voyages d'études, séminaire-neige, missions en entreprise, afin de pouvoir 1 - ouvrir leurs yeux sur la réalité du monde des affaires et des innovations, mais également 2- être le plus proche possible de la réalité des problématiques du commerce moderne.</div>
<div>
<br /></div>
<div>
On voit également le niveau de présentation à l'oral qui est juste bluffant...</div>
<div>
<br /></div>
<div>
<b>Les innovations 2016</b></div>
<div>
C'est le concept: voir les innovations de l'année, sur différents aspects, commerciaux, promotions, relations clients, etc... Cela permet de voir les tests, les tendances. Parmis elles, certaines feront l'objet de notes plus longues, notamment l' AfterClick 3.0, le mini dressing Pimkie, ou bien Oups Café au sujet du pricing. Comme quoi il y a toujours de l'innovation dans le commerce.<br />
<br />
<b>Revoir tout le monde</b><br />
Le pot d'après la cérémonie est toujours aussi intéressant, car il permet de rencontrer et discuté les anciens, les étudiants, et les spécialistes du retail, dans un cadre sympathique. C'est bien de sentir toute cette énergie positive, loin du tumulte de la vie quotidienne.<br />
<br />
<br />
Mais cette année, plus que tout, ce fut l'occasion, totalement légitime de rendre hommage à Michel Choukroun, décédé en début d'année, qui fut très clairement l'un des principaux protagoniste du succès de cet événement.<br />
<br />
Ci dessous, vous retrouverez une vidéo de l'événement, que vous pourrez retrouver sur le site <a href="http://www.carrefouruncombatpourlaliberte.fr/ceremonie-trophees-scops-2016/" target="_blank">Carrefour un combat pour la liberté</a>, ainsi que le live tweet que j'ai réalisé.</div>
<div>
<br /></div>
<div>
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/NmaYp0JIIcU" width="560"></iframe>
</div>
<div>
<a class="twitter-timeline" data-widget-id="732294110141382656" href="https://twitter.com/hashtag/scops2016">#scops2016 Tweets</a>
<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>
</div>
</div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.comtag:blogger.com,1999:blog-15647449.post-49312127772421413722016-05-16T10:50:00.000+02:002016-05-16T10:50:00.226+02:00Practive Your Emotional Hygiene<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="text-align: left;" trbidi="on">
<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script></div>
We all encounter difficult time in life that affects our emotional state. We actually don't exactly know how to react at it, and the effects could be disastrous. You should watch this video I find very interesting, on how to train your emotional hygiene to prevent those stages.<br />
<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" scrolling="no" src="https://embed-ssl.ted.com/talks/guy_winch_the_case_for_emotional_hygiene.html" webkitallowfullscreen="" width="640"></iframe></div>
i don't knowhttp://www.blogger.com/profile/13076202298384016438noreply@blogger.com