Wednesday, August 26, 2015

How Small Businees Could Benefit From Instacart

Instacart is a US start up which is proposing same day grocery delivering.

Today, Instacart is fighting up against Amazon, which has set its strategy of online grocery shopping thanks to its same day delivery service.

What is innovative, is that Instacart is hiring "shoppers" in order to deal with the grocery picking and deliveries. Moreover, what is great is that it could be used in different stores, as the service is not linked to any retailers.

This is the reason why I would like to go beyond their actual service, and I believe it could give a lift to the small downtown retailers. I believe that in our nowadays competition local retailers have great opportunities if they can work together in order to create a comprehensive offer. And Instacart, by allowing one person to shop for another person, could be a great way to ease shopping in different small retails. It could for those retails:

  • Provide online and mobile exposition
  • Provide a better customer service
  • Recruit some customers that don't usually go to their shop.
What do you think about it?