Nevertheless, one of the key factor of success of Amazon is its inventory management. It masters the information of product availability in order to provide higher customer service. I read an interesting article about supply chain on this topic.
What the article highlight is that the fact for a retailer to have a complete visibility of its inventory both online and offline, at all time, is a key to its online success. It is easier said than done though: The compatibility and the merger between both the online supply chain and the off line one is far from being achived.
39% of retailers say they have a synchronization of both channels. 44% of the retailers which responded to the study say they can't synchronize both, and 42% of them don't have a complete vision of its customers between both channels.
One of the key to brick&mortar strategy to go online is this information system synchronization and more flexibility in its supply chain.