It is pretty rare to see a brand application experiencing a tremendous success. So tremendous it allowed the application to be listed the most downloaded application of the Apple Store.
The Milka Application's results:
Ranked n°1 of the Apple Store
Over 1 million downloads in France
16 millions games played
What made this application's remarkable success? Probably the fact that it allowed players to play with multiple phones to add fun and to share the game.
The application has been supported by viral marketing campaigns, with Youtube videos. It also was helped by a TV commercial campaign. Now it will be interesting to see if Milka is able to keep on the success as long as possible.