Saturday, December 26, 2009

Google's Goggles: A Revolution To Customer Experience

Google has shown not so long ago its new project called Goggles. The idea is to use cameras built in cell phones to provide information about pretty much anything that could be around the user. On top of the camera's view, Goggle recognizes what is around you, building, stores or restaurants, and proposes you Google's search results on top of it. Hence, you are able to access a wide range of information while walking down the street.

Now it enables new possibilities for marketers. It seems that through mobile marketing and all those new smartphone technologies, the first moment of truth concept is going to become more and more essential. Indeed, now customers are able to get information whenever they want about pretty much anything.

Check out the video:

Now you need to understand that it will become more and more vital for retailers and companies to provide information through those mobile devices.