- They are in a place where they can't escape, at least during the trip.
- They are in a place where they don't have much choice in terms of entertainment
- They are in a place where there is no competition, as long as the manufacturer locks it.
Now the challenge is to provide content that would be adapted to cars, in terms of entertainment. I believe video on demand and games must be the best. Thus, I don't think it is convenient for a long period of time to type and write on a laptop in a car. But I might be wrong. Now, the challenge will be to set up a viable connection that will allow cars to get a great Internet service. But this video shows out that technologically, Ford already have a way to make mobile Internet in a car.