Dunikin Donuts set up a new marketing campaign. As the competition is getting tougher, with Starbucks being hit by the crisis and Mc Donald's entering the market with Mc Cafe, Dunkin Donuts created a new campaign, which invites customers to create Dunkin's next Donut.This $10 million campaign has brought in the opinions of 130 000 participants.
Also part of the strategy the company launched a new Iphone app, enabling users to create shopping list with different co workers. That is actually very smart as it fits to customer's decision making process, since most of the times co workers of a company will share their orders.
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