Saturday, August 22, 2009

Social Media Metrics

It remains difficult so far to estimate social media metrics, as the topic has emerged recently, and that we have never seen anything comparable so far. I have already talked in the past about social media return on investment, inspired by the great work Safia Ouaissa on the topic. Now it is Christopher Carfi that explains us how to get metrics from social media efforts. People are working on this topic and we can see emerge clear tools and indicators to measure community management efficiency.