This is a great news. Global advertising company Publicis has purchased this week Razorfish, one of the finest web agency in the world. Previously owned by Microsoft, which didn't really want to get into the marketing and communication field, Razorfish has a great reputation, and works on all kind of Internet medium, from SEO to websites creation, but also, knows a lot about web 2.0 and social media.
I am glad and proud that Publicis, A French corporation, was able to make this smart move, which provides it a competitive advantage on other communication companies, as they have succeeded in diversifying its advertising offer on new media, meanwhile TV advertising is hit badly by crisis.
Very smart move, and looking forward how Publicis will leverage this new partnership to get even more into the Internet, but also in the US market.